Intro Ecwid Etsy Facebook
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you want to attract on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Ecwid Etsy Facebook
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you get started. But with a stage called Ecwid, you no longer have to be concerned about this. Actually, the whole goal of the company, which started in 2009, is to quickly and quickly make an online store system on your present websites.
You don’t have To make a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t just a platform for people in the US or Europe. Even businesses in developing countries have a chance to get an online store going, and you do not even have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and include photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Etsy Facebook
The Product operates by providing you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various different websites if you plan on selling elsewhere online. Handle all these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a few sales and each one these sales are reflected on the back part of your website.
The system is Also made to integrate nicely with social networks, and that means you can sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you always know what’s going on with your orders and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You get a Lot of promotional instruments such as vouchers, discounts, bulk pricing and more
Create your personalized email notifications
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in physical locations too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a couple of ways you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite a while now). Ecwid Etsy Facebook
If you are located outside The US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, where attributes like discount vouchers and service aren’t accessible, and it merely lets you sell up to 10 products in two classes — but this may really be adequate for some users, and using it is a good way to try the system out.
But, A key point to notice about the free program is that it is not good from an search engine optimization standpoint — you have to be on a paid program to make certain your product pages talk to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language versions of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyway) that your URL will include them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Etsy Facebook
1 area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from the box, so anybody wishing to sell on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is quite simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products like Shopify provide a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Ecwid Etsy Facebook
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right is used to edit or display related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, establishing shipping prices etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to speak with an attorney on what to do); and even when your business isn’t located in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that consent).
There does not Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Etsy Facebook
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you have a banner set up which does all of the above.
Nowout of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which does provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time aside to set this up.
Setup and Layout
I Truly like The fact which you can run a website without paying anything. This makes the installation process that much simpler, because you simply have to punch in your email and make a password to go straight to the backend port.
The system has Wizards for every platform you want to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, because it walks you through each website creation and integration measure with a few fine photos and text. As soon as you get your shop implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the subject you have on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to market.
Although many Websites will be mobile friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers a chance to get products from the mobile interface.
The final Design thing that makes sense to mention is the language tool. Since conducting an online store generally requires you to attain out to individuals from all over the world, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance easily. Ecwid Etsy Facebook
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress websites, since you acquire access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and picture then save the product for later. Of course you could always open the Powerful Options, however they separate these for if you are ready to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to talk to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they offer, which makes it desirable for any store that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ these systems, since Ecwid integrates with over 40 international payment options. However, each one of these processors have their particular transaction fees so that you have to prepare for these.
It’s quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited service provider. The company also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Etsy Facebook
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid App store.
· You can’t change merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They market the free program like mad, and mention that a number of different platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands out, and you can see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to sell online, provided that you employ the best methods to improve your sales online too. Ecwid is a slick system, with super easy implementation measures, making it ideal for your small business crowd. Ecwid Etsy Facebook