Intro Ecwid Examples
Have you ever Wondered if you are using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small business site it often becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Examples
Many solutions Intentionally create a closed system, which is tedious to move away from as soon as you get started. However, with a platform called Ecwid, you do not have to worry about this. In fact, the entire goal of the company, which started in 2009, would be to quickly and inexpensively create an internet store system on your present websites.
You do not have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even companies in developing nations have a chance to find an online store going, and you do not have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the crucial things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Examples
The Product works by providing you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand new website. The primary attribute is that you can take your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine on various different sites if you anticipate selling elsewhere on the web. Manage all these sites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and all these sales are reflected on the backend of your website.
The system is Also made to integrate well with social networks, and that means you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time shipping integrations you always know what’s happening with your requests and at which they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You get a Lot of promotional instruments like vouchers, discounts, and bulk pricing and more
Create your personalized email notifications
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in bodily locations too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a few ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Examples
If you’re based outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a pretty Standard plan, in which attributes like discount coupons and support aren’t accessible, and it only allows you to sell up to 10 products in two categories — but this could actually be adequate for some customers, and using it is a fantastic way to try out the system.
But, A key point to note about the free program is that it isn’t great from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language versions of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will include them also. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Examples
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from this box, so anybody wishing to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). Another principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is very simple: it’s a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to enable you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods such as Shopify provide a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Examples
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right can be used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up transport rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even if your company isn’t located in the EU, then you still will need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Examples
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at There is not a way to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, does not seem to provide the necessary performance — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to put quite a great deal of time aside to set it up.
Setup and Design
I Truly enjoy The fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, since you just have to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for each platform you want to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, since it walks you through each site creation and integration step with some fine text and photos. Once you get your store implemented on a website or social page it appears fairly sleek.
The design Depends upon the subject you have on your site, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they wish to market.
Though many Sites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers an opportunity to get products from the mobile interface.
The closing Design thing which makes sense to mention is your vocabulary instrument. Since running an online store generally requires one to reach out to people from throughout the planet, you are bound to stumble upon some clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance easily. Ecwid Examples
A Few of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and type in a product name, price and image then save the merchandise for later. Obviously you could always open the More Powerful Options, however they different these for when you are all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is always one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, keeping the response time brief and support quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, making it desirable for any store that is trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to implement these systems, because Ecwid integrates with over 40 international payment options. However, each of these processors have their particular transaction fees so that you have to get ready for them.
It’s quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The company also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Examples
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available from the Ecwid Program store.
· You can not alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, where you may eventually need to pay.
That is where Ecwid stands out, and you can see the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 products and you get things like an iPhone direction app. The company plan goes up to 2500 products for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You may see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to enhance your earnings online too. Ecwid is a slick system, with super simple implementation steps, making it ideal for your small business crowd. Ecwid Examples