Intro Ecwid Extensions
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Extensions
Many options Purposefully make a closed system, which is tedious to maneuver away from once you get started. However, with a stage called Ecwid, you no longer have to worry about this. In fact, the entire goal of the company, which began in 2009, is to quickly and quickly make an internet store system on your existing websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to find an online store going, and you do not even have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and add photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all the key stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does let you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid Extensions
The Product operates by providing you a widget that gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new site. The main attribute is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto various different websites if you anticipate selling elsewhere online. Manage all of these sites from one location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one of these sales are represented onto the back part of your website.
The system is Also made to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real-time shipping integrations you constantly know what’s happening with your orders and at which they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You get lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There’s a couple of methods that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they have been saying that for quite a while now). Ecwid Extensions
If you’re located outside The US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you’ll need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Basic plan, in which features like discount vouchers and support are not accessible, and it only allows you to sell up to 10 products in 2 categories — but this may really be adequate for some customers, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free plan is that it is not great from an search engine optimization standpoint — you have to be on a paid program to make certain your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyway) that your URL will include them also. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Extensions
1 place where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, then you should not have any major difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from this box, so anyone wanting to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). The other main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is quite easy: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Extensions
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left which lets you access key performance, and the area on the right can be used to display or edit related products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am going to do my best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a good idea to speak with an attorney about what to do); and even if your company is not based in the EU, you still need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and to log that consent).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to run cookies Ecwid Extensions
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Nowout of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, does not appear to supply the essential performance — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which does provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will want to set quite a great deal of time apart to set it up.
Installation and Layout
I Truly enjoy The simple fact that you can run a web site without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for each platform that you would like to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is perfect, because it walks you through each site creation and integration step with a few nice text and photos. As soon as you obtain your shop implemented on a site or societal page it appears fairly slick.
The design Depends somewhat on the theme you’ve got on your site, but as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they wish to market.
Although many Websites are going to be mobile friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is the language tool. Since conducting an internet store generally requires one to attain out to people from all over the world, you are bound to stumble upon some customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid App Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping retailers extend their store performance readily. Ecwid Extensions
Some of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d typically have to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you could always open up the More Powerful Options, but they different these for when you’re all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is always one of my favorite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and support quality high.
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never charge any kind of trade fee with any of the plans they offer, making it desirable for any store that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to implement these systems, since Ecwid integrates with over 40 global payment options. However, each of these processors have their particular transaction fees so that you need to prepare for them.
It is quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified supplier. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Extensions
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to develop a full site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered from the Ecwid Program store.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that a number of different platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to improve your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for your small business audience. Ecwid Extensions