Introduction Ecwid Facbook
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to discover more about this solution. Ecwid Facbook
Many options Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. But with a platform called Ecwid, you do not need to be concerned about this. In fact, the whole aim of the company, which began in 2009, is to quickly and quickly make an internet store system on your existing websites.
You don’t have To make a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for people in the US or Europe. Even businesses in developing countries have a opportunity to find an internet store heading, and you don’t have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and just want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Facbook
The Product works by providing you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new website. The main feature is that you can take your old website and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere online. Manage all of these websites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a few sales and all these earnings are represented onto the backend of your site.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping facet. With real time transport integrations you constantly know what is happening with your orders and where they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You receive lots of promotional tools like vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There is a couple of methods you can use this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Facbook
If you are based outside The US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you will want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Basic plan, in which features like discount vouchers and service aren’t accessible, and it merely lets you sell up to 10 products in two classes — but this may really be adequate for some customers, and using it is a good way to try out the system.
But, A vital point to notice about the free program is the fact that it isn’t great from an SEO standpoint — you need to be on a paid program to make certain your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language versions of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) that your URL will comprise them too. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Facbook
1 area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of this box, so anyone wishing to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). The other principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very easy: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Facbook
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right is used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport prices etc…but there isn’t anything that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out some of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s usually a good idea to speak with a lawyer about what to do); and even when your company isn’t based in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Facbook
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, does not seem to provide the essential performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which does supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a great deal of time aside to set it up.
Setup and Layout
I really enjoy The simple fact that you can run a web site without paying anything. This makes the installation process that much easier, because you just need to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for every platform you would like to place your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, since it walks you through each website creation and integration measure with a few nice text and photos. As soon as you obtain your store implemented on a site or social page it appears fairly slick.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they want to checkout.
Although many Websites are going to be cellular friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your customers an opportunity to buy products from the cell interface.
The final Design item that makes sense to mention is your language instrument. Since running an online store generally requires you to attain out to people from all over the planet, you’re bound to stumble upon some customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Ecwid Facbook
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d typically have to employ additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you can always open up the More Powerful Options, but they separate these for when you are all set to get started ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is one of my favorite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It’s not necessarily Easy to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of transaction fee with any of those programs they provide, which makes it desirable for any store that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to employ one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their particular transaction fees so that you need to prepare for these.
It is rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified service provider. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Facbook
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop fast, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid Program store.
· You can not alter merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like mad, and mention that a number of different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you can see the other payment plans are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to market online, as long as you employ the best ways to enhance your sales online as well. Ecwid is a slick system, with superb simple implementation measures, which makes it ideal for the small business crowd. Ecwid Facbook