Background Ecwid Facebook App
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Facebook App
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. But with a stage named Ecwid, you no longer have to worry about this. In fact, the entire aim of the business, which started in 2009, would be to quickly and quickly create an internet store system on your existing websites.
You don’t have To create a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an internet store going, and you do not even have to squander your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and add photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Facebook App
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or societal media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new website. The main feature is that you can take your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on various different sites if you anticipate selling elsewhere online. Handle all of these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one of these earnings are reflected on the back part of your site.
The system is Also designed to integrate well with social networks, so you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real-time shipping integrations you always know what is happening with your requests and where they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You get lots of promotional instruments like coupons, discounts, bulk pricing and much more
Produce your own customized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in bodily locations too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of if or not a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There’s a few methods that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Ecwid Facebook App
If you’re based outside The US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you will need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it’s a fairly Standard plan, where features such as discount coupons and service are not accessible, and it merely allows you to sell up to 10 products in two categories — but this could really be adequate for some users, and using it’s a good way to try out the system.
But, A vital point to notice about the free plan is the fact that it is not great from an SEO point of view — you need to be on a paid program to ensure your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party apps, the creation of multiple stores or Google Translate to supply different language versions of your store, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will comprise them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Facebook App
1 place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality out of the box, so anybody wanting to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is very easy: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed program is offered by Ecwid to allow you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Facebook App
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up transport rates etc…but there isn’t anything here that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a good idea to consult an attorney about what to do); and even when your company isn’t based in the EU, then you still need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Facebook App
· Enables them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, does not seem to supply the essential functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which does provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will need to put quite a lot of time aside to set it up.
Setup and Layout
I Truly like The simple fact which you can run a website without paying for anything. This makes the installation process that much simpler, since you simply have to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for each platform you would like to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, since it walks you through every site creation and integration measure with a few fine photos and text. As soon as you obtain your shop implemented on a website or societal page it appears fairly slick.
The layout Depends somewhat on the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they wish to checkout.
Although many Sites will be mobile friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is the language instrument. Since conducting an online store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon a few customers who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Economy
Having the Chance to install applications is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop functionality easily. Ecwid Facebook App
A Few of the apps Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would normally need to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no excess work. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Of course you can always open the More Powerful Options, however they separate these for when you are all set to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is always one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It is not always Simple to locate an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never control any sort of trade fee with any of those plans they provide, making it desirable for any store that’s trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to employ these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their particular transaction fees so that you have to prepare for them.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified service provider. The business also states that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Facebook App
What if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available from the Ecwid Program store.
· You can’t change product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like mad, and mention that a number of other platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands outside, and you can see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone management program. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it is actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to market online, as long as you implement the best ways to enhance your earnings online as well. Ecwid is a sleek system, with super easy implementation measures, which makes it ideal for your small business crowd. Ecwid Facebook App