Intro Ecwid Facebook Demo
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Facebook Demo
Many solutions Purposefully create a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform named Ecwid, you do not need to worry about this. Actually, the entire aim of the business, which started in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You don’t have To create a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even businesses in developing nations have a chance to find an internet store going, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; instead, it’s designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Facebook Demo
The Product operates by providing you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The primary attribute is that you can take your old site and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system on various different websites if you anticipate selling elsewhere on the web. Manage all of these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a few sales and all these earnings are represented onto the back part of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what is going on with your orders and where they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the planet
You get lots of promotional tools such as coupons, discounts, and bulk pricing and much more
Produce your own customized email alerts
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in bodily locations too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in store, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a few ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Facebook Demo
If you are based outside The US / UK, or need to work with another mobile device kind, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you’ll want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, where features such as discount coupons and support aren’t accessible, and it merely lets you sell up to ten products in 2 categories — but this could really be sufficient for some customers, and using it’s a good way to try the system out.
But, A key point to note about the free plan is that it isn’t great from an SEO standpoint — you have to be on a paid plan to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language variations of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) that your URL will include them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Facebook Demo
1 place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some significant difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from this box, so anybody wanting to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another principal problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite simple: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed program is provided by Ecwid to enable you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify provide a much wider range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Facebook Demo
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right is used to edit or display associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up shipping prices and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I’m planning to do my very best to spell out a number of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a great idea to consult an attorney on what to do); and even if your company isn’t located in the EU, you still need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Ecwid Facebook Demo
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which does supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you will need to put quite a great deal of time aside to set this up.
Installation and Design
I Truly enjoy The simple fact that you can run a web site without paying anything. This makes the setup process that much easier, since you just have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform that you would like to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through every site creation and integration measure with some fine photos and text. Once you obtain your shop implemented on a site or social page it looks fairly sleek.
The design Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they want to market.
Although many Sites will be mobile friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers a chance to get products from the cell interface.
The final Design item that makes sense to mention is the vocabulary instrument. Since running an online store generally requires you to reach out to people from all over the world, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping merchants extend their store performance easily. Ecwid Facebook Demo
Some of the apps Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to employ additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra work. It gets better with WordPress sites, since you gain access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and image then save the product for later. Obviously you can always open the More Powerful Options, but they separate these for when you are all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is one of my favourite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, making it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their particular transaction fees so that you have to get ready for these.
It’s rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified service provider. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Facebook Demo
Imagine if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop fast, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available in the Ecwid App store.
· You can not alter merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that many other platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get things like an iPhone direction app. The company plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to sell online, provided that you implement the best ways to improve your earnings online as well. Ecwid is a sleek system, with super easy implementation measures, which makes it ideal for your small business crowd. Ecwid Facebook Demo