Background Ecwid Facebook
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to bring on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Facebook
Many solutions Purposefully make a closed system, which can be tedious to move away from as soon as you get started. However, with a stage named Ecwid, you no longer have to worry about this. In fact, the whole goal of the company, which started in 2009, would be to quickly and quickly make an internet store system on your existing websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, since I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even companies in developing nations have a chance to get an internet store heading, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and include photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Facebook
The Product operates by providing you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new website. The primary feature is that you can take your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several other websites if you plan on selling elsewhere online. Manage all of these sites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a few sales and all of these sales are reflected onto the back part of your website.
The system is Also made to integrate nicely with social networks, and that means you may sell your things on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping aspect. With real time transport integrations you always know what’s happening with your requests and at which they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for selling round the planet
You get lots of promotional tools like coupons, discounts, and bulk pricing and much more
Create your own customized email notifications
Use the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to market not just online but in bodily locations too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a few ways you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid state it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Facebook
If you are located outside That the US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you will need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, where features like discount vouchers and support are not accessible, and it merely lets you sell up to 10 products in 2 categories — but this may actually be sufficient for some customers, and using it is a good way to try out the system.
However, A vital point to notice about the free plan is the fact that it is not good from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language variations of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Facebook
1 area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, you should not have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from this box, so anybody wishing to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). The other main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace website is quite simple: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to allow you incorporate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Ecwid Facebook
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display related products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variations, establishing transport prices and so on…but there is nothing that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to speak with an attorney on what to do); and even if your company is not based in the EU, then you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and to log that approval ).
There does not Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Facebook
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, does not seem to supply the essential functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which does provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to put quite a great deal of time apart to set this up.
Installation and Design
I Truly enjoy The fact that you’re able to run a website without paying anything. This makes the installation process that much simpler, since you simply need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for each platform that you want to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, because it walks you through every website creation and integration step with some nice text and photos. As soon as you obtain your store implemented on a site or societal page it appears fairly sleek.
The layout Depends somewhat on the subject you have on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to checkout.
Though many Sites will be mobile friendly, it;s fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is your vocabulary instrument. Since running an online store generally requires you to attain out to people from all over the world, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Economy
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping retailers extend their store performance readily. Ecwid Facebook
Some of the programs Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would typically have to implement additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for later. Obviously you could always open up the More Powerful Options, but they different these for if you are ready to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is one of my favorite ways to talk to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It is not always Easy to find an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never control any kind of transaction fee with any of the programs they provide, which makes it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It is rather simple to employ one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their own trade fees so you need to get ready for them.
It’s rather Evident that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The business also states that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Facebook
What if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a complete site in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available from the Ecwid Program store.
· You can’t alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that many different platforms drag you in free trial, where you may finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly affordable.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone management app. The Business plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to market online, as long as you employ the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for your small business audience. Ecwid Facebook