Introduction Ecwid Facebook Integration
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you want to attract on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Facebook Integration
Many options Intentionally create a closed system, which is tedious to move away from as soon as you begin. But with a stage called Ecwid, you do not have to worry about this. In fact, the whole aim of the company, which began in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You don’t have To make a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even companies in developing nations have a opportunity to find an internet store going, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is geared more towards people who already have a site and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and add photos, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments etc — all of the key things that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Facebook Integration
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on several different websites if you anticipate selling elsewhere online. Manage all of these sites from one place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and each one of these sales are represented onto the back part of your site.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the shipping facet. With real-time shipping integrations you always know what is happening with your orders and at which they are being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The machine has over 43 translations for selling round the planet
You receive lots of promotional instruments like vouchers, discounts, and bulk pricing and more
Produce your personalized email notifications
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There is a few methods you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Facebook Integration
If you are based outside The US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a fairly Standard plan, in which features such as discount vouchers and support aren’t accessible, and it merely allows you to sell up to 10 products in 2 classes — but this may actually be adequate for some customers, and using it is a fantastic way to try out the system.
However, A vital point to notice about the free program is that it is not good from an SEO point of view — you need to be on a paid program to make certain that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language variations of your store, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Facebook Integration
1 area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from this box, so anybody wishing to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). The other principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is very simple: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to enable you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid Facebook Integration
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right is used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport rates and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m planning to do my best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a great idea to speak with a lawyer about what to do); and even if your company is not located in the EU, then you still need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that consent).
There does not Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Facebook Integration
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, does not seem to provide the essential performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time aside to set this up.
Setup and Design
I really enjoy The simple fact that you can run a website without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform you would like to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, because it walks you through each website creation and integration step with a few fine text and photos. As soon as you get your shop implemented on a site or social page it looks fairly sleek.
The design Depends upon the theme you’ve got on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they wish to checkout.
Although many Sites will be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers an opportunity to get products from the mobile interface.
The final Design item which makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires you to attain out to people from throughout the planet, you are bound to stumble upon some customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance easily. Ecwid Facebook Integration
Some of the programs Can help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you would normally need to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the product for later. Of course you can always open the Powerful Options, but they separate these for when you’re ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they provide, making it desirable for any store that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to employ one of these systems, since Ecwid incorporates with over 40 international payment options. However, each one of these processors have their own trade fees so you need to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 certified service provider. The company also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Facebook Integration
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a store quickly, but have yet to create a full site in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid Program store.
· You can not alter product URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that a number of other platforms drag you into a free trial, where you will eventually have to pay.
That is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone management program. The company plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to market online, as long as you employ the best methods to improve your sales online as well. Ecwid is a slick system, with super easy implementation measures, which makes it perfect for the small business crowd. Ecwid Facebook Integration