Introduction Ecwid Facebook Pixel
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to attract on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Facebook Pixel
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you get started. But with a platform named Ecwid, you do not have to be concerned about this. In fact, the entire goal of the company, which began in 2009, would be to quickly and quickly create an online store system on your existing websites.
You do not have To make a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
This increased my Attention, since I understand the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to get an internet store heading, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Facebook Pixel
The Product operates by providing you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new site. The primary attribute is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere online. Handle all of these sites from one location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and each one these sales are represented on the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery facet. With real-time transport integrations you constantly know what’s going on with your orders and at which they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale round the world
You receive lots of promotional instruments such as coupons, discounts, bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in bodily locations too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of if a customer buys a product in shop, online, on their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There’s a couple of ways you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Ecwid Facebook Pixel
If you are located outside The US / UK, or need to work with another mobile device type, the fantastic news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you will want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a fairly Basic plan, in which features such as discount coupons and service are not available, and it merely allows you to sell up to ten products in 2 categories — but this could actually be sufficient for some users, and using it is a good way to try the system out.
However, A vital point to note about the free plan is the fact that it is not good from an SEO standpoint — you need to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Facebook Pixel
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of this box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). The other main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is very simple: it is a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to enable you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing goods like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Facebook Pixel
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up shipping prices etc…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck however, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to consult a lawyer about what to do); and even if your company is not located in the EU, then you still need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and to log that consent).
There does not Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Ecwid Facebook Pixel
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, does not appear to provide the essential performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time apart to set it up.
Installation and Design
I really like The fact that you can run a website without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for each platform that you would like to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is flawless, because it walks you through each site creation and integration measure with some fine photos and text. Once you obtain your store implemented on a website or societal page it appears fairly sleek.
The design Depends upon the theme you’ve got on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they want to market.
Though many Websites will be mobile friendly, it;s nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers an opportunity to get products from the mobile interface.
The closing Design thing that makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires you to reach out to individuals from throughout the planet, you are bound to stumble upon a few clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install applications is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance easily. Ecwid Facebook Pixel
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d normally need to implement additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for afterwards. Of course you could always open up the Powerful Options, however they different these for if you are ready to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not necessarily Easy to locate an ecommerce platform which does not charge fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those programs they offer, making it desirable for any shop that’s trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each of these processors have their own transaction fees so you have to get ready for them.
It’s rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Facebook Pixel
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered in the Ecwid App shop.
· You can’t alter merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They market the free plan like crazy, and mention that a number of different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you can see the other payment plans are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get things like an iPhone direction app. The company plan goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to market online, provided that you employ the best ways to enhance your earnings online too. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for your small business audience. Ecwid Facebook Pixel