Intro Ecwid Facebook Remarketing
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Facebook Remarketing
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from once you begin. However, with a platform called Ecwid, you no longer need to be concerned about this. In fact, the entire aim of the company, which began in 2009, is to quickly and inexpensively make an online store system on your present websites.
You do not have To create a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, because I know the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for people in the united states or Europe. Even companies in developing nations have a opportunity to get an online store heading, and you do not even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all of the crucial stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you create a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Facebook Remarketing
The Product works by providing you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new website. The primary attribute is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on various different sites if you anticipate selling elsewhere online. Handle all of these websites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to make a number of sales and each one of these sales are reflected onto the back part of your website.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what’s going on with your requests and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the world
You get lots of promotional tools like vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily locations too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer buys a product in store, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There is a couple of ways you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Ecwid Facebook Remarketing
If you’re based outside The US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a fairly Standard plan, in which attributes like discount coupons and service are not available, and it only lets you sell up to ten products in two classes — but this may really be sufficient for some customers, and using it is a fantastic way to try out the system.
However, A vital point to notice about the free plan is the fact that it isn’t good from an search engine optimization point of view — you need to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language variations of your store, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Facebook Remarketing
1 place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce performance from the box, so anybody wanting to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). Another principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is very easy: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to enable you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Ecwid Facebook Remarketing
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the place on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport rates and so on…but there isn’t anything that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a great idea to consult an attorney about what to do); and even if your company isn’t located in the EU, you still will need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their consent to run biscuits Ecwid Facebook Remarketing
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which does supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a lot of time aside to set it up.
Installation and Design
I Truly enjoy The simple fact which you’re able to run a website without paying anything. This makes the setup process that much easier, because you just need to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform you want to place your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, since it walks you through every website creation and integration step with some fine text and photos. As soon as you obtain your shop implemented on a site or social page it looks fairly slick.
The design Depends upon the theme you have on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they want to market.
Though many Sites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers an opportunity to buy products from the mobile interface.
The final Design thing which makes sense to mention is your language tool. Since running an internet store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon some customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Ecwid Facebook Remarketing
Some of the apps Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress sites, since you acquire access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you could always open up the More Powerful Options, but they different these for if you are all set to get started ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is always one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those plans they provide, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all of the trades that come through your site. It is rather simple to employ one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their own trade fees so that you need to get ready for them.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The company also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Facebook Remarketing
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a shop fast, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered in the Ecwid Program store.
· You can’t alter merchandise URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free program like mad, and mention that many other platforms drag you into a free trial, even where you will finally have to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone management app. The company program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You can see that it is actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to sell online, as long as you employ the best methods to enhance your sales online as well. Ecwid is a sleek system, with super easy implementation measures, making it ideal for the small business audience. Ecwid Facebook Remarketing