Intro Ecwid Facebook Store
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company site it often becomes tricky when you would like to attract on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid Facebook Store
Many solutions Purposefully create a closed system, which is tedious to move away from once you begin. However, with a platform called Ecwid, you no longer have to be concerned about this. Actually, the entire aim of the business, which started in 2009, would be to quickly and inexpensively create an internet store system on your present websites.
You do not have To create a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, since I know the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing countries have a chance to get an online store going, and you do not have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a site and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is designed to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Facebook Store
The Product works by giving you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand new website. The main feature is that you can take your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on several other websites if you plan on selling elsewhere on the web. Handle all these sites from one location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a few sales and each one these sales are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, so that you may sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery facet. With real-time shipping integrations you constantly know what’s happening with your orders and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale round the world
You receive a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There’s a few ways that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Facebook Store
If you’re located outside That the US / UK, or want to utilize another mobile device type, the good news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a pretty Basic plan, where features such as discount coupons and service aren’t accessible, and it only allows you to sell up to ten products in 2 categories — but this may actually be sufficient for some customers, and using it is a good way to try out the system.
However, A vital point to notice about the free plan is that it isn’t great from an SEO standpoint — you need to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your store, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so if you include some keywords in your product name (not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Facebook Store
1 area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality from this box, so anybody wanting to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from certain countries). The other main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to allow you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Ecwid Facebook Store
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right can be used to display or edit associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is usually a great idea to consult an attorney on what to do); and even if your company isn’t located in the EU, you still need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Facebook Store
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a great deal of time apart to set it up.
Setup and Layout
I Truly enjoy The simple fact which you can run a website without paying anything. This makes the setup process that much easier, because you just have to punch in your email and create a password to proceed right to the backend interface.
The machine has Wizards for each platform you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is flawless, because it walks you through every website creation and integration step with a few fine photos and text. Once you get your store implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the subject you have on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they wish to market.
Though many Sites are going to be mobile friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients a chance to buy products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to reach out to individuals from all over the world, you are bound to stumble upon a few customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance readily. Ecwid Facebook Store
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d normally need to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open up the Powerful Options, however they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is one of my favourite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It’s not always Easy to locate an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of the programs they offer, making it desirable for any shop that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to employ one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each of those processors have their own transaction fees so that you need to prepare for them.
It’s rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The company also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Facebook Store
Imagine if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available in the Ecwid App shop.
· You can not alter product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like mad, and mention that a number of other platforms drag you into a free trial, even where you may eventually have to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are rather affordable.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone direction app. The company plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, as long as you employ the best ways to enhance your sales online too. Ecwid is a sleek system, with superb simple implementation steps, which makes it ideal for your small business crowd. Ecwid Facebook Store