Intro Ecwid Facebook Store To Account 2017
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you want to bring on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to find out more about this solution. Ecwid Facebook Store To Account 2017
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from once you begin. However, with a stage called Ecwid, you no longer have to be concerned about this. In fact, the whole goal of the business, which started in 2009, is to quickly and quickly make an online store system in your present websites.
You don’t have To make a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, since I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to find an online store heading, and you don’t even have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and include photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Facebook Store To Account 2017
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new site. The main feature is that you can choose your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere online. Handle all of these websites from one place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a few sales and all of these sales are represented onto the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you constantly know what’s going on with your requests and at which they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling round the planet
You receive a Lot of promotional instruments such as coupons, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily locations too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There’s a couple of ways that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Facebook Store To Account 2017
If you are based outside The US / UK, or want to utilize another mobile device kind, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it is a fairly Basic plan, where attributes like discount vouchers and support are not accessible, and it only lets you sell up to 10 products in two classes — but this may actually be adequate for some customers, and using it is a good way to try the system out.
However, A key point to notice about the free program is that it isn’t good from an search engine optimization point of view — you have to be on a paid program to ensure your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language variations of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords in your product name (not a bad idea anyhow ) your URL will include them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Facebook Store To Account 2017
1 area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, then you should not have some major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from this box, so anyone wishing to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from certain countries). The other main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Ecwid Facebook Store To Account 2017
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right is used to edit or display associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport rates etc…but there is nothing that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a great idea to speak with an attorney about what to do); and even when your business is not based in the EU, you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid Facebook Store To Account 2017
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a great deal of time apart to set this up.
Installation and Layout
I really like The simple fact that you’re able to run a web site without paying for anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for each platform you want to place your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through every website creation and integration step with a few fine text and photos. Once you get your store implemented on a site or social page it looks fairly sleek.
The design Depends somewhat on the theme you have on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they want to market.
Though many Sites will be cellular friendly, its fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers an opportunity to buy products from the mobile interface.
The closing Design item that makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires you to reach out to people from throughout the planet, you are bound to stumble upon a few clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid Program Economy
Having the Chance to install applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their store functionality readily. Ecwid Facebook Store To Account 2017
Some of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to employ additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress websites, as you acquire access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open the More Powerful Options, but they different these for if you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is always one of my favourite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they offer, which makes it desirable for any store that is trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each of those processors have their particular transaction fees so that you need to get ready for these.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited service provider. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Facebook Store To Account 2017
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop fast, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid App shop.
· You can’t alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that a number of other platforms drag you into a free trial, where you will finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to market online, as long as you implement the best methods to improve your sales online as well. Ecwid is a sleek system, with super simple implementation measures, which makes it perfect for your small business audience. Ecwid Facebook Store To Account 2017