Background Ecwid Fb Store
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky when you would like to bring on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Fb Store
Many options Purposefully create a closed system, which is tedious to move away from as soon as you begin. But with a platform called Ecwid, you no longer need to worry about this. Actually, the entire goal of the company, which started in 2009, would be to quickly and inexpensively make an internet store system in your present websites.
You don’t have To create a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a chance to find an internet store going, and you don’t even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is targeted more towards people who already have a site and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and add photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Fb Store
The Product works by giving you a widget which gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new site. The main attribute is that you can take your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto various different websites if you plan on selling elsewhere on the web. Manage all of these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a few sales and all these sales are represented onto the backend of your website.
The system is Also made to integrate nicely with social networks, and that means you may sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real-time shipping integrations you always know what’s going on with your orders and where they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the planet
You get lots of promotional instruments such as coupons, discounts, bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in physical locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a few methods that you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Fb Store
If you’re based outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you’ll want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Standard plan, in which features like discount vouchers and support are not accessible, and it merely allows you to sell up to ten products in 2 classes — but this could actually be adequate for some users, and using it is a good way to try out the system.
However, A key point to note about the free program is the fact that it isn’t great from an SEO point of view — you have to be on a paid plan to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party apps, the production of multiple shops or Google Translate to supply different language variations of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Fb Store
One place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and ensures that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from the box, so anyone wanting to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). The other principal problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing products like Shopify provide a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid Fb Store
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right can be used to edit or display related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport rates etc…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am planning to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to speak with a lawyer on what to do); and even if your business isn’t located in the EU, you still need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and to log that approval ).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will have to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their approval to run biscuits Ecwid Fb Store
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you have a banner set up which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users would be to use a specialist product like CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a lot of time apart to set it up.
Installation and Design
I really enjoy The fact which you can run a web site without paying anything. This makes the installation process that much simpler, since you simply need to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for each platform you would like to place your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with some fine photos and text. Once you obtain your shop implemented on a website or societal page it looks fairly slick.
The layout Depends upon the subject you have on your website, however as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for clients when they want to checkout.
Although many Sites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to get products from the cell interface.
The closing Design item which makes sense to mention is your vocabulary tool. Since running an online store generally requires one to attain out to people from all over the planet, you’re bound to stumble upon some customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Market
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Ecwid Fb Store
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d normally need to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress sites, since you gain access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open up the More Powerful Options, but they different these for when you’re ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you might want concerning support.
Payments and Security
It is not always Simple to locate an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of those plans they offer, which makes it desirable for any shop that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own trade fees so you have to prepare for these.
It is quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 certified supplier. The company also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Fb Store
What if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available in the Ecwid App store.
· You can not change product URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that a number of other platforms drag you into a free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather affordable.
The Free program Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone management program. The company program goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to sell online, provided that you employ the best methods to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it perfect for your small business audience. Ecwid Fb Store