Introduction Ecwid Featured Products
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid Featured Products
Many solutions Intentionally create a closed system, which is tedious to maneuver away from once you get started. However, with a platform called Ecwid, you do not need to worry about this. In fact, the entire goal of the business, which started in 2009, would be to quickly and quickly create an internet store system on your present websites.
You do not have To make a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for most people in the US or Europe. Even companies in developing nations have a chance to find an internet store going, and you do not have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all of the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Featured Products
The Product works by providing you a widget that gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or societal media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new site. The main feature is that you can choose your old site and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto several different websites if you plan on selling elsewhere online. Manage all of these websites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a number of sales and each one these earnings are represented onto the back part of your website.
The system is Also designed to integrate nicely with social networks, so you may sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping facet. With real-time transport integrations you always know what’s going on with your orders and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the world
You receive lots of promotional tools such as coupons, discounts, and bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not just online but in physical locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, irrespective of if a customer purchases a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There’s a couple of methods you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they have been saying that for quite a while now). Ecwid Featured Products
If you’re based outside The US / UK, or need to work with another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you will need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Basic plan, in which attributes such as discount coupons and service aren’t accessible, and it merely lets you sell up to 10 products in two classes — but this could actually be adequate for some customers, and using it’s a good way to try the system out.
However, A vital point to notice about the free plan is the fact that it isn’t great from an SEO point of view — you need to be on a paid plan to ensure your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords in your product name (not a bad idea anyhow ) your URL will include them too. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Featured Products
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, then you should not have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from this box, so anybody wanting to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). The other main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is very simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to enable you incorporate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing products like Shopify offer a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms quite easily. Ecwid Featured Products
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display related products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing transport prices and so on…but there is nothing here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even if your business is not located in the EU, you still will need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and also to log that consent).
There does not Appear to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Featured Products
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on front that I can find, the’EU cookie banner’, does not appear to provide the essential functionality — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users would be to use a specialist product like CookiePro, which does provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to put quite a great deal of time apart to set this up.
Setup and Layout
I Truly like The fact which you’re able to run a web site without paying anything. This makes the setup process that much easier, since you just need to punch in your email and create a password to go right to the backend port.
The machine has Wizards for each platform you want to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, because it walks you through each site creation and integration measure with some nice photos and text. As soon as you obtain your shop implemented on a website or social page it appears fairly sleek.
The layout Depends upon the subject you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they wish to checkout.
Though many Sites are going to be cellular friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients a chance to get products from the cell interface.
The final Design item which makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid App Market
Possessing the Chance to put in software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance easily. Ecwid Featured Products
Some of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would normally need to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress sites, since you acquire access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Of course you can always open the Powerful Options, but they separate these for if you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is one of my favorite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any sort of transaction fee with any of those programs they provide, making it desirable for any store that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to employ these systems, because Ecwid integrates with over 40 international payment options. However, each one of those processors have their particular transaction fees so that you need to get ready for them.
It is rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited supplier. The company also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Featured Products
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a shop fast, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered from the Ecwid App shop.
· You can’t change merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like mad, and mention that a number of other platforms drag you in free trial, where you will finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than many of the other programs we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to sell online, provided that you employ the best ways to enhance your sales online as well. Ecwid is a sleek system, with super easy implementation steps, making it perfect for the small business crowd. Ecwid Featured Products