Background Ecwid Filters
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to attract on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Filters
Many options Purposefully make a closed system, which can be tedious to move away from as soon as you get started. However, with a stage called Ecwid, you no longer have to worry about this. Actually, the entire goal of the company, which began in 2009, is to quickly and quickly create an internet store system in your present websites.
You don’t have To make a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for people in the US or Europe. Even businesses in developing nations have a chance to find an online store going, and you do not have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all of the key stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Filters
The Product operates by providing you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or societal networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new website. The main attribute is that you can choose your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several other sites if you anticipate selling elsewhere online. Manage all these sites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and each one of these sales are represented onto the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery facet. With real time shipping integrations you constantly know what’s going on with your requests and at which they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the planet
You get lots of promotional tools such as coupons, discounts, and bulk pricing and more
Create your own customized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in bodily places too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, regardless of if or not a customer buys a product in store, online, in their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There is a couple of methods you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they’ve been saying that for quite some time now). Ecwid Filters
If you’re based outside That the US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Standard plan, where attributes like discount coupons and support aren’t accessible, and it merely allows you to sell up to ten products in 2 categories — but this could actually be adequate for some users, and using it’s a fantastic way to try the system out.
But, A vital point to note about the free plan is that it is not good from an SEO standpoint — you have to be on a paid plan to ensure your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Filters
One place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, you should not have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of the box, so anybody wanting to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). Another main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is quite easy: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Filters
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, establishing shipping prices and so on…but there isn’t anything that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a great idea to speak with an attorney on what to do); and even if your business isn’t based in the EU, then you still will need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct biscuits Ecwid Filters
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a great deal of time apart to set it up.
Installation and Layout
I really like The fact which you’re able to run a web site without paying anything. This makes the setup process that much easier, since you just have to punch in your email and make a password to go straight to the backend interface.
The system has Wizards for each platform that you would like to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, because it walks you through every site creation and integration step with some fine photos and text. As soon as you obtain your store implemented on a website or societal page it appears fairly sleek.
The design Depends upon the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they wish to checkout.
Though many Websites are going to be mobile friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients an opportunity to buy products from the cell interface.
The final Design thing that makes sense to mention is your vocabulary tool. Since conducting an internet store generally requires one to attain out to individuals from all over the planet, you’re bound to stumble upon a few customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality easily. Ecwid Filters
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d normally need to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress sites, since you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you could always open the More Powerful Options, however they different these for if you’re all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is one of my favourite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the programs they provide, which makes it desirable for any store that’s trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you have to setup something like PayPal or Stripe to process all the trades that come through your website. It is pretty easy to employ one of these systems, because Ecwid integrates with over 40 global payment choices. However, each one of these processors have their own trade fees so you have to get ready for these.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited service provider. The company also states that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Filters
What if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered in the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free program like mad, and mention that a number of different platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone management program. The company program goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to sell online, as long as you implement the best ways to improve your earnings online as well. Ecwid is a slick system, with super easy implementation steps, which makes it perfect for your small business audience. Ecwid Filters