Introduction Ecwid For Dummies
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid For Dummies
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you get started. However, with a platform called Ecwid, you do not have to worry about this. Actually, the whole goal of the company, which started in 2009, would be to quickly and inexpensively make an internet store system on your present websites.
You don’t have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, since I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for most people in the US or Europe. Even companies in developing nations have a opportunity to find an internet store going, and you do not even have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all of the crucial things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid For Dummies
The Product works by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new website. The main attribute is that you can take your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various different sites if you plan on selling elsewhere online. Handle all these sites from 1 place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a number of sales and all these earnings are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, so that you may sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real time transport integrations you constantly know what is going on with your requests and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the world
You receive a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in physical locations too — in shops, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There’s a couple of methods you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid For Dummies
If you’re based outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Standard plan, in which features like discount vouchers and service aren’t accessible, and it merely lets you sell up to ten products in two categories — but this could really be adequate for some customers, and using it’s a fantastic way to try out the system.
But, A key point to note about the free plan is that it is not good from an SEO standpoint — you need to be on a paid program to ensure your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language variations of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will comprise them also. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid For Dummies
One place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from the box, so anyone wishing to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). The other main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is very easy: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products such as Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid For Dummies
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to display or edit related products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing shipping rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to speak with a lawyer about what to do); and even if your company is not located in the EU, then you still need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Ecwid For Dummies
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, does not seem to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which does provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a great deal of time aside to set it up.
Setup and Design
I really enjoy The fact which you’re able to run a website without paying anything. This makes the setup process that much easier, because you just have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform that you would like to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, because it walks you through every website creation and integration step with some fine text and photos. As soon as you get your store implemented on a site or social page it looks fairly sleek.
The design Depends somewhat on the subject you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to market.
Though many Sites are going to be cellular friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to buy products from the cell interface.
The closing Design thing that makes sense to mention is your language instrument. Since conducting an online store generally requires you to reach out to individuals from all over the planet, you’re bound to stumble upon a few customers who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid Program Market
Having the Opportunity to install software is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop functionality readily. Ecwid For Dummies
Some of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you could always open the More Powerful Options, but they separate these for when you’re all set to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time short and support quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It is not always Easy to find an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, which makes it desirable for any store that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment options. However, each of those processors have their particular trade fees so that you have to prepare for them.
It’s rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid For Dummies
Imagine if you Would like to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a shop quickly, but have yet to create a complete website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations available from the Ecwid App store.
· You can not alter merchandise URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that many other platforms drag you in free trial, even where you may eventually need to pay.
This is where Ecwid stands out, and you can see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to sell online, provided that you implement the best ways to improve your sales online as well. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for your small business audience. Ecwid For Dummies