Intro Ecwid For Restaurants
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky when you want to attract on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid For Restaurants
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from once you get started. However, with a platform called Ecwid, you no longer have to worry about this. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly make an online store system in your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store going, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the key things that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid For Restaurants
The Product works by providing you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand-new website. The main attribute is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different websites if you plan on selling elsewhere online. Manage all of these sites from one place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a few sales and each one of these sales are represented onto the back part of your website.
The system is Also made to integrate well with social networks, so you may sell your things on Facebook if desired. One part of Ecwid we especially enjoy is the delivery aspect. With real-time transport integrations you always know what’s going on with your orders and where they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the planet
You receive lots of promotional tools such as coupons, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in physical locations too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in shop, online, on their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There is a couple of ways you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid For Restaurants
If you are located outside The US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you’ll need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, in which attributes such as discount vouchers and service are not available, and it merely allows you to sell up to ten products in 2 categories — but this could actually be adequate for some customers, and using it is a fantastic way to try the system out.
However, A key point to note about the free program is that it is not great from an SEO point of view — you have to be on a paid program to ensure that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to provide different language versions of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so if you include some keywords in your product name (not a bad idea anyhow ) your URL will comprise them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid For Restaurants
1 area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, you should not have any major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from this box, so anyone wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). Another main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite easy: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to allow you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing products like Shopify provide a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Ecwid For Restaurants
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that lets you access key functionality, and the area on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport rates and so on…but there is nothing here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a good idea to consult an attorney about what to do); and even when your business is not based in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that approval ).
There doesn’t Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid For Restaurants
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which does provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will need to set quite a great deal of time aside to set it up.
Setup and Layout
I really enjoy The simple fact which you can run a web site without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform you want to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, because it walks you through every site creation and integration step with some fine text and photos. As soon as you obtain your shop implemented on a website or societal page it looks fairly slick.
The design Depends upon the theme you’ve got on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they want to checkout.
Though many Sites are going to be mobile friendly, its nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers a chance to get products from the cell interface.
The final Design thing which makes sense to mention is your language tool. Since conducting an online store generally requires you to reach out to individuals from all over the planet, you are bound to stumble upon some clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality readily. Ecwid For Restaurants
Some of the programs Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would normally need to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress websites, as you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you can always open the More Powerful Options, however they different these for when you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is always one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time short and support quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they offer, which makes it desirable for any store that is hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all the trades that come through your site. It is rather simple to implement one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their particular trade fees so that you need to prepare for these.
It’s rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid For Restaurants
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop fast, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered in the Ecwid Program store.
· You can’t alter merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free program like crazy, and mention that many other platforms drag you in free trial, even where you may eventually need to pay.
This is where Ecwid stands out, and you can see that the other payment programs are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone management app. The Business plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, provided that you employ the best methods to enhance your sales online as well. Ecwid is a sleek system, with super easy implementation steps, making it ideal for your small business crowd. Ecwid For Restaurants