Background Ecwid For Wix
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you would like to bring on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this solution. Ecwid For Wix
Many options Purposefully make a closed system, which can be tedious to move away from once you get started. However, with a stage named Ecwid, you no longer have to worry about this. In fact, the entire aim of the business, which started in 2009, is to quickly and inexpensively create an online store system in your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
This increased my Attention, since I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to get an internet store heading, and you don’t even have to trash your prior site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and include photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial things that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid For Wix
The Product operates by giving you a widget which gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The main attribute is that you can take your old website and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other websites if you plan on selling elsewhere on the web. Handle all these sites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and each one of these earnings are represented onto the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery facet. With real-time shipping integrations you always know what’s going on with your orders and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Produce your own customized email notifications
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer purchases a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There is a few ways you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Ecwid For Wix
If you are located outside The US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you will need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a pretty Basic plan, where attributes such as discount vouchers and service aren’t accessible, and it merely lets you sell up to 10 products in 2 categories — but this could actually be sufficient for some customers, and using it is a good way to try the system out.
However, A key point to note about the free plan is that it isn’t good from an SEO point of view — you need to be on a paid program to make certain that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your store, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyway) that your URL will comprise them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid For Wix
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of this box, so anyone wishing to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from certain countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very easy: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to allow you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods such as Shopify offer a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid For Wix
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to display or edit related products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up transport rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s usually a good idea to speak with a lawyer about what to do); and even when your company is not based in the EU, then you still need to obey the regulations where any site visits from the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid For Wix
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which will provide all the essential performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time apart to set it up.
Installation and Design
I really like The simple fact which you’re able to run a website without paying for anything. This makes the setup process that much easier, since you just have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform that you want to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, because it walks you through every site creation and integration step with some nice text and photos. As soon as you get your shop implemented on a site or societal page it looks fairly slick.
The design Depends upon the subject you have on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they wish to checkout.
Though many Sites will be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your clients an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is the language tool. Since conducting an internet store generally requires one to attain out to individuals from all over the world, you are bound to stumble upon some customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Economy
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality readily. Ecwid For Wix
Some of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you could always open the More Powerful Options, however they separate these for if you are ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is one of my favorite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Easy to find an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, which makes it desirable for any shop that is hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to employ these systems, since Ecwid incorporates with over 40 international payment options. However, each of those processors have their own transaction fees so that you need to prepare for these.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid For Wix
What if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a store fast, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available in the Ecwid App store.
· You can’t change product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like mad, and mention that a number of other platforms drag you into a free trial, where you may eventually have to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get items like an iPhone management app. The company plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the best ways to sell online, provided that you employ the best ways to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation steps, making it perfect for the small business crowd. Ecwid For Wix