Background Ecwid For WordPress
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you want to bring on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid For WordPress
Many options Intentionally make a closed system, which is tedious to move away from as soon as you begin. But with a stage named Ecwid, you no longer need to be concerned about this. Actually, the entire goal of the company, which began in 2009, would be to quickly and inexpensively create an online store system in your present websites.
You don’t have To create a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all products, and include photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all of the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid For WordPress
The Product works by providing you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present website or societal networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new site. The primary feature is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on various different sites if you anticipate selling elsewhere on the web. Manage all these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and each one these earnings are represented onto the backend of your site.
The system is Also made to integrate nicely with social networks, and that means you can sell your things on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time transport integrations you always know what’s happening with your requests and where they are being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the planet
You receive a Lot of promotional tools such as coupons, discounts, and bulk pricing and much more
Produce your own customized email alerts
Use the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a few methods you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid For WordPress
If you are located outside That the US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for programs, you will need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Basic plan, where features such as discount vouchers and service are not available, and it only allows you to sell up to ten products in 2 classes — but this could really be sufficient for some users, and using it’s a fantastic way to try out the system.
But, A vital point to note about the free plan is that it isn’t good from an SEO standpoint — you need to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid For WordPress
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from the box, so anyone wanting to market on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). The other principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is very easy: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Ecwid For WordPress
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to display or edit associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up transport prices and so on…but there isn’t anything here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s usually a good idea to consult a lawyer about what to do); and even when your company is not located in the EU, then you still need to obey the regulations where any website visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their approval to run biscuits Ecwid For WordPress
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to provide the necessary performance — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the essential performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will need to put quite a great deal of time apart to set this up.
Installation and Design
I Truly like The fact which you’re able to run a web site without paying for anything. This makes the setup process that much easier, since you just have to punch in your email and make a password to go right to the backend port.
The system has Wizards for every platform you want to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration step with some nice photos and text. As soon as you obtain your shop implemented on a site or social page it looks fairly slick.
The layout Depends upon the theme you’ve got on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to checkout.
Although many Sites will be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires you to reach out to individuals from throughout the world, you are bound to stumble upon some customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid App Market
Having the Chance to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Ecwid For WordPress
Some of the apps Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d typically have to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra work. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you can always open up the More Powerful Options, however they different these for when you are all set to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is always one of my favourite ways to talk to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never control any kind of trade fee with any of the plans they offer, which makes it desirable for any store that’s trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something such as PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to employ these systems, since Ecwid incorporates with over 40 international payment options. However, each one of those processors have their own trade fees so you have to prepare for them.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified supplier. The company also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid For WordPress
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a store fast, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered from the Ecwid App store.
· You can not change merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like crazy, and mention that many other platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone management app. The company plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with super easy implementation steps, making it perfect for the small business audience. Ecwid For WordPress