Introduction Ecwid Four Columns
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky once you would like to bring on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Four Columns
Many solutions Intentionally make a closed system, which can be tedious to move away from once you get started. However, with a platform named Ecwid, you no longer need to be concerned about this. In fact, the entire aim of the company, which started in 2009, is to quickly and quickly create an internet store system in your present websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, because I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to get an online store heading, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the crucial stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Four Columns
The Product operates by giving you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new website. The main attribute is that you can choose your old website and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various other sites if you plan on selling elsewhere online. Manage all of these sites from one place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and each one of these sales are reflected on the backend of your website.
The system is Also designed to integrate nicely with social networks, so you can sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time shipping integrations you always know what’s happening with your requests and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The machine has over 43 translations for selling around the world
You receive a Lot of promotional instruments such as vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Use the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in bodily locations too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer purchases a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a couple of methods that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Four Columns
If you are based outside That the US / UK, or need to work with another mobile device kind, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a pretty Basic plan, in which features like discount vouchers and support aren’t available, and it merely lets you sell up to 10 products in 2 categories — but this may actually be adequate for some users, and using it’s a fantastic way to try out the system.
But, A key point to notice about the free program is the fact that it isn’t great from an SEO point of view — you need to be on a paid program to ensure your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language versions of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will include them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Four Columns
1 area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anybody wishing to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is very easy: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to enable you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Four Columns
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right is used to display or edit related products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport rates and so on…but there is nothing that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a good idea to speak with a lawyer about what to do); and even if your business is not located in the EU, then you still will need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Ecwid Four Columns
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at There is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, does not seem to provide the essential performance — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which does provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will need to set quite a lot of time aside to set this up.
Installation and Design
I really enjoy The fact which you can run a website without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for every platform you want to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, because it walks you through every website creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a website or social page it appears fairly slick.
The layout Depends upon the theme you have on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they want to market.
Though many Sites will be mobile friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients an opportunity to buy products from the cell interface.
The final Design item which makes sense to mention is your language tool. Since running an online store generally requires one to reach out to people from throughout the world, you are bound to stumble upon some customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. Ecwid Four Columns
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you would typically have to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress websites, since you acquire access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the product for later. Obviously you can always open up the More Powerful Options, but they separate these for when you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is always one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement these systems, because Ecwid integrates with over 40 international payment options. However, each one of these processors have their particular transaction fees so you need to get ready for them.
It is quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The business also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Four Columns
What if you Would like to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a store quickly, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available in the Ecwid App shop.
· You can’t change product URLs, which can be slightly annoying from an SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like crazy, and mention that a number of other platforms drag you into a free trial, even where you will eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone direction program. The Business program goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually cheaper than many of the other platforms we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to sell online, as long as you employ the best ways to enhance your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, making it perfect for the small business crowd. Ecwid Four Columns