Background Ecwid Fourm
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Fourm
Many solutions Purposefully create a closed system, which can be tedious to move away from as soon as you get started. But with a platform named Ecwid, you do not need to be concerned about it. In fact, the whole goal of the business, which began in 2009, is to quickly and inexpensively make an online store system in your existing websites.
You do not have To create a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store going, and you do not have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Fourm
The Product operates by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new website. The main feature is that you can choose your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several other websites if you plan on selling elsewhere on the web. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a few sales and all these earnings are reflected on the backend of your site.
The system is Also made to integrate well with social networks, and that means that you may sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery facet. With real-time shipping integrations you constantly know what is happening with your requests and where they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the world
You get a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Produce your personalized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in bodily locations too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a few ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Fourm
If you’re based outside That the US / UK, or need to utilize another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a pretty Standard plan, where attributes such as discount coupons and service aren’t available, and it only lets you sell up to ten products in 2 classes — but this could actually be adequate for some customers, and using it’s a fantastic way to try out the system.
But, A vital point to note about the free program is that it is not good from an SEO point of view — you need to be on a paid plan to make certain your product pages speak to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language variations of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Fourm
1 place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of the box, so anybody wanting to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). Another main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is quite simple: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Ecwid Fourm
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right is used to display or edit related products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing transport rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even if your business isn’t located in the EU, then you still need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid Fourm
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, does not seem to supply the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which will provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will want to set quite a great deal of time apart to set this up.
Installation and Design
I Truly like The fact that you can run a web site without paying for anything. This makes the installation process that much easier, since you just need to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for each platform you want to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, since it walks you through each site creation and integration measure with some nice text and photos. As soon as you get your shop implemented on a website or societal page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they want to checkout.
Although many Websites will be cellular friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is the language tool. Since running an internet store generally requires one to reach out to people from all over the world, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid App Economy
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality easily. Ecwid Fourm
Some of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you’d typically have to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess work. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the product for later. Of course you can always open the Powerful Options, but they separate these for if you are ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute which is always one of my favourite ways to converse to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of the programs they provide, making it desirable for any store that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to implement these systems, since Ecwid integrates with over 40 international payment choices. However, each one of those processors have their own transaction fees so that you have to prepare for these.
It is rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also claims that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Fourm
Imagine if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a store quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered from the Ecwid Program store.
· You can’t alter merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like crazy, and mention that a number of other platforms drag you in free trial, where you will finally need to pay.
This is where Ecwid stands outside, and you can see the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management program. The company program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually cheaper than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to market online, as long as you employ the best ways to improve your earnings online too. Ecwid is a slick system, with superb easy implementation steps, making it perfect for your small business audience. Ecwid Fourm