Background Ecwid Free Themes
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to bring on a new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Free Themes
Many options Purposefully make a closed system, which can be tedious to maneuver away from once you get started. However, with a platform named Ecwid, you no longer have to worry about this. Actually, the whole aim of the business, which started in 2009, is to quickly and quickly make an internet store system on your present websites.
You do not have To create a completely different website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing countries have a chance to find an online store going, and you don’t have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Free Themes
The Product operates by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new website. The main attribute is that you can choose your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere online. Handle all these websites from one location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a few sales and all these sales are reflected onto the back part of your site.
The system is Also made to integrate well with social networks, so you may sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping facet. With real time shipping integrations you constantly know what is going on with your orders and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling round the world
You get a Lot of promotional instruments like coupons, discounts, bulk pricing and much more
Produce your personalized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in physical locations too — in stores, market stalls, at concerts and so forth.
With Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There is a couple of ways you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Free Themes
If you’re based outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a pretty Basic plan, where features like discount coupons and service aren’t accessible, and it merely lets you sell up to 10 products in two categories — but this could really be sufficient for some users, and using it is a fantastic way to try the system out.
However, A key point to notice about the free program is the fact that it isn’t good from an SEO standpoint — you need to be on a paid program to ensure your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language versions of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Free Themes
1 area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from the box, so anyone wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). Another main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very easy: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid Free Themes
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right is used to edit or display related products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing transport rates etc…but there isn’t anything here that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out some of the key GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to speak with a lawyer about what to do); and even if your company isn’t based in the EU, then you still need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that consent).
There does not Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Free Themes
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you will be breaking GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not appear to provide the necessary functionality — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a great deal of time apart to set it up.
Setup and Design
I Truly enjoy The fact that you can run a web site without paying for anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for each platform that you want to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration step with some nice photos and text. As soon as you get your shop implemented on a website or social page it appears fairly sleek.
The design Depends upon the theme you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they wish to checkout.
Although many Websites are going to be cellular friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to get products from the mobile interface.
The closing Design thing which makes sense to mention is the language instrument. Since running an online store generally requires one to attain out to people from all over the planet, you’re bound to stumble upon some clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality easily. Ecwid Free Themes
Some of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress websites, since you gain access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the product for afterwards. Of course you can always open the Powerful Options, but they different these for when you are ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is always one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time short and support quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of those plans they offer, making it desirable for any shop that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their own transaction fees so that you have to get ready for them.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified service provider. The company also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Free Themes
What if you Would love to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available from the Ecwid App store.
· You can not alter product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They market the free plan like mad, and mention that many other platforms drag you in free trial, even where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction app. The Business program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually cheaper than many of the other platforms we have reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a slick system, with super simple implementation steps, making it perfect for the small business crowd. Ecwid Free Themes