Introduction Ecwid Front Page Images
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you want to attract on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Front Page Images
Many options Purposefully make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a stage called Ecwid, you no longer have to worry about it. In fact, the entire goal of the company, which started in 2009, is to quickly and quickly make an online store system in your present websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, because I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even businesses in developing countries have a chance to find an online store heading, and you do not have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Front Page Images
The Product works by giving you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or societal media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new site. The primary attribute is that you can choose your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several other websites if you anticipate selling elsewhere online. Handle all these sites from 1 place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one these sales are represented on the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery facet. With real-time transport integrations you always know what is going on with your requests and at which they are being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the planet
You receive a Lot of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Produce your own customized email notifications
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in bodily places too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer buys a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There’s a few ways you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Front Page Images
If you’re based outside That the US / UK, or want to work with another mobile device kind, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you will need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a pretty Standard plan, in which attributes like discount coupons and service are not accessible, and it merely allows you to sell up to 10 products in two classes — but this may actually be adequate for some users, and using it’s a good way to try the system out.
However, A vital point to note about the free plan is the fact that it is not great from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party apps, the creation of multiple stores or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) that your URL will include them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Front Page Images
One place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance from this box, so anyone wishing to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling products from certain countries). Another principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very easy: it is a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to allow you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods like Shopify provide a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms very easily. Ecwid Front Page Images
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right can be used to display or edit associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing shipping prices and so on…but there is nothing that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a good idea to speak with an attorney on what to do); and even when your business isn’t located in the EU, you still need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Front Page Images
· Allows them to revoke approval at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which does provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will want to put quite a lot of time aside to set this up.
Installation and Layout
I really enjoy The simple fact that you can run a website without paying anything. This makes the installation process that much simpler, since you just have to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for each platform that you would like to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, because it walks you through each site creation and integration measure with some fine text and photos. Once you obtain your shop implemented on a site or social page it looks fairly slick.
The layout Depends upon the theme you’ve got on your website, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they wish to market.
Though many Websites will be cellular friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to buy products from the mobile interface.
The closing Design thing that makes sense to mention is your language instrument. Since conducting an internet store generally requires you to reach out to people from all over the world, you’re bound to stumble upon some customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Economy
Having the Chance to put in software is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality readily. Ecwid Front Page Images
Some of the apps Will help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, since you gain access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, however they different these for if you are ready to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is always one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of those plans they offer, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the trades that come through your site. It is rather simple to employ these systems, because Ecwid incorporates with over 40 global payment choices. However, each of these processors have their own trade fees so you have to get ready for them.
It is rather Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified supplier. The company also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Front Page Images
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered from the Ecwid App store.
· You can not alter product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can not create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) seems difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like mad, and mention that many different platforms drag you in free trial, where you may finally have to pay.
That is where Ecwid stands outside, and you can see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to market online, as long as you employ the best methods to enhance your earnings online as well. Ecwid is a slick system, with superb simple implementation steps, making it ideal for your small business crowd. Ecwid Front Page Images