Intro Ecwid Gdpr
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you want to bring on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to find out more about this option. Ecwid Gdpr
Many options Intentionally make a closed system, which is tedious to maneuver away from once you begin. However, with a stage named Ecwid, you no longer need to worry about it. Actually, the entire goal of the company, which started in 2009, would be to quickly and quickly create an internet store system on your existing websites.
You do not have To make a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, because I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even companies in developing nations have a chance to get an internet store heading, and you do not even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Gdpr
The Product operates by providing you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present website or societal media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new website. The main feature is that you can take your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere on the web. Manage all of these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a few sales and all of these earnings are represented onto the back part of your website.
The system is Also made to integrate nicely with social networks, and that means you can sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you always know what is happening with your requests and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for selling around the world
You get a Lot of promotional instruments such as coupons, discounts, and bulk pricing and more
Create your own customized email notifications
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in bodily locations too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade info.
There is a couple of methods you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Gdpr
If you are based outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you will want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it’s a pretty Basic plan, in which attributes such as discount coupons and service are not accessible, and it merely lets you sell up to 10 products in 2 categories — but this may actually be adequate for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to notice about the free program is that it is not good from an search engine optimization standpoint — you need to be on a paid program to ensure your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language versions of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Gdpr
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from the box, so anybody wanting to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from certain countries). Another main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is quite easy: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is offered by Ecwid to allow you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing products such as Shopify offer a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Ecwid Gdpr
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing transport rates etc…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I am planning to do my very best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is usually a good idea to speak with an attorney on what to do); and even when your business is not based in the EU, you still will need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and to log that consent).
There doesn’t Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Ecwid Gdpr
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to put quite a lot of time aside to set this up.
Setup and Design
I really enjoy The fact which you’re able to run a website without paying for anything. This makes the setup process that much simpler, since you just have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for every platform you want to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, since it walks you through every website creation and integration measure with a few nice photos and text. Once you obtain your store implemented on a website or societal page it appears fairly sleek.
The design Depends upon the theme you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they wish to market.
Though many Websites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to buy products from the mobile interface.
The closing Design thing that makes sense to mention is your language tool. Since conducting an internet store generally requires one to reach out to individuals from throughout the planet, you are bound to stumble upon some clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Chance to put in software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance easily. Ecwid Gdpr
A Few of the apps Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would normally need to implement additional SEO and advertising tools to really get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and image then save the product for later. Obviously you can always open the More Powerful Options, but they separate these for when you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute which is always one of my favourite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat service and email support, keeping the response time short and encourage quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Security
It’s not always Simple to find an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they provide, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to set up something like PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to implement one of these systems, because Ecwid incorporates with over 40 global payment options. However, each of those processors have their own trade fees so that you have to prepare for these.
It’s rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified service provider. The company also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Gdpr
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available from the Ecwid App store.
· You can’t change merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like crazy, and mention that many other platforms drag you into a free trial, even where you will finally need to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are fairly affordable.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 products for a superb price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than a lot of the other programs we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is among the greatest ways to market online, as long as you implement the best ways to improve your sales online too. Ecwid is a slick system, with super easy implementation steps, which makes it ideal for the small business crowd. Ecwid Gdpr