Intro Ecwid Getting Started
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company website it often becomes tricky once you would like to bring on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid Getting Started
Many options Intentionally create a closed system, which is tedious to move away from as soon as you get started. But with a platform called Ecwid, you no longer have to worry about it. In fact, the whole aim of the company, which began in 2009, would be to quickly and inexpensively create an internet store system on your existing websites.
You do not have To make a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, because I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the US or Europe. Even companies in developing nations have a opportunity to get an online store heading, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to do with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which will allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Getting Started
The Product operates by giving you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand new site. The primary feature is that you can choose your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere online. Handle all these sites from one place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a few sales and all these earnings are reflected on the back part of your website.
The system is Also made to integrate nicely with social networks, so you can sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping facet. With real-time transport integrations you always know what is going on with your orders and where they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for selling round the planet
You get a Lot of promotional instruments like vouchers, discounts, and bulk pricing and much more
Produce your own customized email notifications
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in bodily places too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, regardless of if or not a customer buys a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There’s a couple of ways you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Getting Started
If you’re located outside That the US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for programs, you will want to be on the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it is a fairly Standard plan, where attributes such as discount coupons and support aren’t available, and it only lets you sell up to 10 products in two classes — but this may really be sufficient for some users, and using it is a good way to try the system out.
However, A vital point to notice about the free plan is that it is not great from an search engine optimization point of view — you have to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product title (not a bad idea anyhow ) that your URL will include them also. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Getting Started
1 area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (again, in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anybody wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is quite easy: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed program is provided by Ecwid to enable you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods like Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms quite easily. Ecwid Getting Started
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right is used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up shipping prices etc…but there is nothing that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a great idea to speak with a lawyer about what to do); and even if your company isn’t based in the EU, you still will need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that consent).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Ecwid Getting Started
· Allows them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, does not appear to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which does supply all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time aside to set it up.
Setup and Layout
I Truly like The fact which you can run a website without paying for anything. This makes the setup process that much simpler, since you simply have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform that you want to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, since it walks you through every website creation and integration step with some nice photos and text. As soon as you get your shop implemented on a website or societal page it appears fairly slick.
The layout Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they wish to market.
Though many Sites are going to be cellular friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients a chance to buy products from the cell interface.
The closing Design thing that makes sense to mention is the language tool. Since running an online store generally requires one to attain out to people from throughout the world, you are bound to stumble upon some clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance easily. Ecwid Getting Started
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d typically have to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress sites, since you gain access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you could always open the More Powerful Options, but they separate these for when you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, keeping the response time brief and support quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they provide, which makes it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 global payment choices. However, each of these processors have their particular trade fees so you have to prepare for these.
It’s quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Getting Started
Imagine if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available from the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like mad, and mention that a number of different platforms drag you in free trial, even where you may eventually need to pay.
That is where Ecwid stands outside, and you can see the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to sell online, provided that you employ the best ways to improve your sales online as well. Ecwid is a sleek system, with super easy implementation steps, making it perfect for the small business audience. Ecwid Getting Started