Background Ecwid Godaddy
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you want to bring on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Godaddy
Many options Intentionally make a closed system, which is tedious to maneuver away from once you get started. But with a stage called Ecwid, you do not have to worry about it. In fact, the entire goal of the company, which started in 2009, would be to quickly and quickly create an online store system on your existing websites.
You don’t have To create a whole new website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, since I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing countries have a opportunity to get an online store going, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all the crucial things that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Godaddy
The Product works by giving you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present site or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The main attribute is that you can take your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on various different websites if you plan on selling elsewhere on the web. Manage all of these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a number of sales and each one of these sales are represented onto the back part of your website.
The system is Also made to integrate well with social networks, so that you may sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping facet. With real-time transport integrations you constantly know what’s going on with your orders and at which they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the world
You receive a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in physical places too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether a customer buys a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There’s a few methods that you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid Godaddy
If you are located outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you will need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a fairly Basic plan, where attributes like discount coupons and support aren’t accessible, and it merely lets you sell up to 10 products in two categories — but this may actually be sufficient for some users, and using it’s a good way to try out the system.
However, A vital point to note about the free plan is the fact that it is not good from an search engine optimization point of view — you need to be on a paid plan to make certain your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will include them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Godaddy
One place where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from this box, so anybody wanting to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). The other principal issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is very easy: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify offer a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Ecwid Godaddy
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right is used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping rates etc…but there is nothing here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out a number of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s typically a good idea to consult an attorney on what to do); and even when your business isn’t based in the EU, then you still will need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that consent).
There does not Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Ecwid Godaddy
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, does not seem to supply the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a professional product like CookiePro, which does provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to put quite a lot of time aside to set it up.
Setup and Layout
I Truly enjoy The simple fact that you’re able to run a web site without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform that you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through each website creation and integration measure with some nice text and photos. Once you get your store implemented on a website or societal page it appears fairly slick.
The design Depends somewhat on the theme you have on your site, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they want to market.
Though many Sites will be cellular friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to reach out to individuals from all over the world, you’re bound to stumble upon some clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Market
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a location called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality readily. Ecwid Godaddy
Some of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open up the More Powerful Options, however they separate these for when you are all set to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has all you might want concerning support.
Payments and Security
It’s not always Easy to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of the programs they provide, making it desirable for any store that’s trying to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to implement one of these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their particular trade fees so that you need to prepare for them.
It’s rather Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also states that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Godaddy
What if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered in the Ecwid App shop.
· You can not alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like crazy, and mention that a number of other platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone management app. The Business program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to sell online, as long as you employ the best ways to improve your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it ideal for the small business audience. Ecwid Godaddy