Introduction Ecwid Going To Cart Every Time
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you want to attract on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid Going To Cart Every Time
Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you get started. However, with a platform called Ecwid, you do not have to worry about this. In fact, the whole aim of the business, which began in 2009, is to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to get an online store going, and you do not even have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all the crucial stuff that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Going To Cart Every Time
The Product works by providing you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The primary attribute is that you can choose your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several other websites if you plan on selling elsewhere on the web. Handle all of these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a number of sales and each one these earnings are reflected onto the back part of your website.
The system is Also made to integrate well with social networks, so you can sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping facet. With real-time shipping integrations you always know what is happening with your requests and where they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You get lots of promotional tools such as coupons, discounts, and bulk pricing and more
Create your personalized email notifications
Use the automatic tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in physical locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of if or not a customer buys a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a few methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Going To Cart Every Time
If you’re located outside The US / UK, or need to work with another mobile device type, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on most of paid-for programs, you’ll need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a pretty Standard plan, where attributes like discount vouchers and service are not available, and it merely lets you sell up to ten products in two categories — but this could really be sufficient for some users, and using it is a good way to try out the system.
But, A key point to note about the free program is that it is not good from an SEO point of view — you need to be on a paid program to make certain your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language variations of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords in your product title (not a bad idea anyhow ) your URL will comprise them too. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Going To Cart Every Time
One place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (again, in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, then you should not have any major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from this box, so anybody wishing to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). The other main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is quite easy: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms very easily. Ecwid Going To Cart Every Time
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping rates etc…but there is nothing here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to speak with a lawyer on what to do); and even when your business is not based in the EU, then you still need to obey the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and to log that approval ).
There does not seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Going To Cart Every Time
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the essential functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which does provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a great deal of time apart to set it up.
Setup and Layout
I Truly like The fact that you can run a website without paying anything. This makes the installation process that much simpler, because you simply need to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for every platform you want to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few nice text and photos. Once you obtain your shop implemented on a website or social page it looks fairly sleek.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they want to checkout.
Though many Sites will be cellular friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers an opportunity to get products from the mobile interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to reach out to individuals from all over the planet, you are bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid Program Market
Having the Chance to install applications is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality readily. Ecwid Going To Cart Every Time
A Few of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would typically have to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress sites, since you gain access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the merchandise for afterwards. Of course you can always open the Powerful Options, but they separate these for if you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favourite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those programs they offer, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement one of these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their own trade fees so that you need to get ready for these.
It is quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The business also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Going To Cart Every Time
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a shop fast, but have yet to create a full site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available from the Ecwid Program shop.
· You can’t change merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free plan like mad, and mention that a number of different platforms drag you into a free trial, even where you will eventually have to pay.
This is where Ecwid stands out, and you can see the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone management app. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually more affordable than many of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to market online, provided that you implement the best methods to improve your earnings online too. Ecwid is a sleek system, with superb easy implementation steps, which makes it perfect for your small business audience. Ecwid Going To Cart Every Time