Background Ecwid Google Adwords
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky once you would like to bring on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid Google Adwords
Many solutions Intentionally create a closed system, which can be tedious to move away from once you begin. But with a platform named Ecwid, you no longer need to be concerned about it. Actually, the whole aim of the business, which started in 2009, would be to quickly and inexpensively make an internet store system in your present websites.
You do not have To create a completely different site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, since I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to get an internet store going, and you do not have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial things that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid Google Adwords
The Product works by providing you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new website. The primary attribute is that you can take your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere on the web. Manage all of these websites from one location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a few sales and all these earnings are represented onto the backend of your website.
The system is Also made to integrate well with social networks, so that you may sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real-time shipping integrations you always know what’s happening with your requests and where they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You receive lots of promotional tools like coupons, discounts, and bulk pricing and more
Create your own customized email alerts
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not just online but in bodily places too — in shops, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There is a few ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). Ecwid Google Adwords
If you are based outside The US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you’ll need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Basic plan, where attributes such as discount coupons and service are not accessible, and it merely lets you sell up to ten products in 2 categories — but this may actually be sufficient for some customers, and using it’s a fantastic way to try the system out.
However, A key point to note about the free plan is the fact that it isn’t good from an search engine optimization standpoint — you need to be on a paid plan to ensure your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party apps, the production of multiple stores or Google Translate to supply different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Google Adwords
1 area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anyone wishing to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is very easy: it is a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed program is provided by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Ecwid Google Adwords
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, establishing transport rates and so on…but there isn’t anything that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a good idea to consult a lawyer about what to do); and even if your business is not based in the EU, you still will need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a website (and also to log that consent).
There does not Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Google Adwords
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary performance — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users is to use a professional product like CookiePro, which will provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to put quite a great deal of time aside to set it up.
Installation and Design
I really like The simple fact that you can run a website without paying anything. This makes the installation process that much simpler, because you simply need to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for every platform that you want to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with some fine text and photos. Once you obtain your store implemented on a site or societal page it appears fairly slick.
The layout Depends somewhat on the subject you have on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they want to checkout.
Although many Sites will be mobile friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers an opportunity to buy products from the mobile interface.
The closing Design thing that makes sense to mention is the language instrument. Since running an online store generally requires you to attain out to individuals from all over the world, you are bound to stumble upon a few clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance easily. Ecwid Google Adwords
A Few of the programs Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you’d typically have to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress sites, since you acquire access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and image then save the merchandise for later. Obviously you could always open the Powerful Options, however they separate these for when you’re all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like from stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favourite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time short and support quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, which makes it desirable for any store that is trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all of the trades that come through your site. It is pretty easy to implement one of these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their particular transaction fees so that you have to get ready for these.
It’s quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified service provider. The company also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Google Adwords
What if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available in the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They market the free plan like crazy, and mention that many different platforms drag you in free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get items like an iPhone direction app. The company program goes up to 2500 products for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it perfect for the small business crowd. Ecwid Google Adwords