Background Ecwid Google Analytics
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business site it often becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this solution. Ecwid Google Analytics
Many options Purposefully create a closed system, which is tedious to maneuver away from once you begin. However, with a platform called Ecwid, you do not have to be concerned about this. Actually, the entire aim of the company, which started in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You do not have To make a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even companies in developing countries have a chance to find an internet store heading, and you don’t even have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photos, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all of the key stuff that you would expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Google Analytics
The Product operates by giving you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand-new website. The main feature is that you can choose your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto several other websites if you plan on selling elsewhere on the web. Manage all of these sites from 1 location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a number of sales and all these sales are reflected onto the backend of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time shipping integrations you always know what’s going on with your requests and where they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale round the world
You get a Lot of promotional tools such as coupons, discounts, and bulk pricing and more
Create your personalized email alerts
Use the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in physical locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of whether or not a customer purchases a product in store, online, on their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There is a couple of methods you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Google Analytics
If you’re based outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it is a pretty Standard plan, in which attributes such as discount vouchers and service aren’t accessible, and it merely lets you sell up to 10 products in two categories — but this may actually be adequate for some users, and using it is a fantastic way to try out the system.
However, A key point to notice about the free program is that it is not great from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this type of performance — they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language versions of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you’ve given to your own product – so if you include some keywords on your product title (not a bad idea anyhow ) your URL will comprise them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Google Analytics
1 area where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from the box, so anybody wanting to market on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). The other principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is quite simple: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to enable you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify offer a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms very easily. Ecwid Google Analytics
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variants, setting up shipping prices and so on…but there is nothing that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a great idea to consult a lawyer on what to do); and even if your business is not located in the EU, you still will need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that consent).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Google Analytics
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, does not appear to provide the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will need to put quite a lot of time aside to set it up.
Installation and Layout
I Truly like The simple fact which you can run a web site without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and create a password to go right to the backend port.
The machine has Wizards for every platform that you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, because it walks you through every site creation and integration step with a few fine photos and text. As soon as you obtain your store implemented on a website or social page it appears fairly sleek.
The design Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to checkout.
Although many Websites are going to be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers a chance to buy products from the cell interface.
The final Design thing that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to reach out to people from throughout the planet, you’re bound to stumble upon some customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance easily. Ecwid Google Analytics
Some of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you would typically have to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, since you acquire access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Of course you can always open up the More Powerful Options, however they separate these for if you are ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not always Easy to locate an ecommerce platform which doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any sort of trade fee with any of those programs they offer, making it desirable for any shop that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all the trades that come through your site. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each of these processors have their particular trade fees so you need to get ready for them.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Google Analytics
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a store fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of programs / integrations available from the Ecwid App shop.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, where you may eventually have to pay.
That is where Ecwid stands outside, and you can see the other payment programs are fairly affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 products for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to sell online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a slick system, with super simple implementation measures, making it ideal for your small business audience. Ecwid Google Analytics