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Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you want to bring on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Google Pay
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a stage named Ecwid, you do not have to be concerned about this. Actually, the entire aim of the company, which started in 2009, is to quickly and inexpensively create an internet store system in your present websites.
You don’t have To make a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This increased my Attention, because I know the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for most people in the US or Europe. Even businesses in developing nations have a chance to get an internet store heading, and you do not have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce website; rather, it’s designed to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Google Pay
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new site. The main feature is that you can take your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere on the web. Handle all of these websites from one location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to generate a few sales and all these sales are reflected onto the backend of your website.
The system is Also designed to integrate well with social networks, and that means you may sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time transport integrations you always know what’s happening with your orders and where they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for selling around the world
You receive lots of promotional tools like vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in physical locations too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There is a couple of ways you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid Google Pay
If you’re based outside That the US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a fairly Standard plan, in which attributes like discount coupons and service are not available, and it merely lets you sell up to ten products in 2 classes — but this may actually be adequate for some users, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free plan is the fact that it isn’t good from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language versions of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords in your product name (maybe not a bad idea anyway) that your URL will include them also. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Google Pay
1 area where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of the box, so anybody wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). The other main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is very easy: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed program is provided by Ecwid to enable you integrate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products like Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Ecwid Google Pay
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing shipping rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to consult a lawyer on what to do); and even if your company isn’t located in the EU, you still will need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Google Pay
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at Least there isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — even though costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a lot of time apart to set it up.
Installation and Design
I Truly enjoy The simple fact which you can run a website without paying anything. This makes the setup process that much easier, because you just need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for each platform you would like to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is flawless, since it walks you through each site creation and integration step with some nice photos and text. Once you get your store implemented on a site or societal page it appears fairly slick.
The layout Depends somewhat on the subject you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for clients when they want to checkout.
Though many Sites are going to be mobile friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is your language instrument. Since running an online store generally requires one to attain out to individuals from all over the planet, you are bound to stumble upon a few clients who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality readily. Ecwid Google Pay
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you’d typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress websites, since you gain access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you can always open up the More Powerful Options, but they separate these for if you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is always one of my favorite ways to talk with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It’s not necessarily Easy to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of the programs they offer, making it desirable for any store that’s hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you have to setup something like PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 global payment options. However, each one of these processors have their own transaction fees so you need to get ready for them.
It is quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 certified service provider. The company also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Google Pay
What if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available from the Ecwid App store.
· You can not alter product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They market the free program like crazy, and mention that many other platforms drag you into a free trial, where you will finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction app. The company program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to sell online, as long as you employ the best methods to enhance your earnings online too. Ecwid is a sleek system, with superb simple implementation measures, which makes it ideal for your small business crowd. Ecwid Google Pay