Intro Ecwid Google Shopping
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky when you want to attract on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Google Shopping
Many solutions Intentionally make a closed system, which is tedious to maneuver away from once you get started. But with a stage named Ecwid, you no longer need to worry about this. In fact, the entire goal of the business, which began in 2009, would be to quickly and quickly make an online store system on your existing websites.
You don’t have To create a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, since I know the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to find an online store heading, and you don’t have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce performance, Ecwid is geared more towards people who already have a website and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all of the crucial things that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to create a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Google Shopping
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The main attribute is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various different websites if you plan on selling elsewhere online. Handle all of these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to make a number of sales and each one of these earnings are reflected on the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real time shipping integrations you constantly know what’s going on with your orders and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You get lots of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily locations too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of whether or not a customer buys a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / transaction information.
There’s a couple of ways that you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Ecwid Google Shopping
If you’re located outside That the US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a fairly Standard plan, in which attributes like discount vouchers and support aren’t available, and it merely lets you sell up to 10 products in 2 categories — but this could actually be adequate for some customers, and using it’s a good way to try the system out.
However, A key point to notice about the free plan is the fact that it isn’t good from an search engine optimization standpoint — you have to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language versions of your store, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Google Shopping
One area where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from this box, so anybody wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another main issue with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace site is quite simple: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to enable you incorporate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Google Shopping
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to edit or display associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport rates and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a good idea to consult a lawyer on what to do); and even if your business isn’t located in the EU, then you still will need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit consent from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There does not seem to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to conduct cookies Ecwid Google Shopping
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which does supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to set quite a great deal of time aside to set it up.
Setup and Layout
I really like The simple fact which you’re able to run a website without paying anything. This makes the setup process that much easier, because you simply have to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for every platform that you want to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, since it walks you through every website creation and integration step with a few fine photos and text. Once you get your shop implemented on a website or societal page it appears fairly sleek.
The layout Depends somewhat on the theme you have on your site, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to checkout.
Though many Websites are going to be cellular friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers a chance to buy products from the mobile interface.
The closing Design item which makes sense to mention is your language tool. Since conducting an online store generally requires one to attain out to individuals from all over the world, you are bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality easily. Ecwid Google Shopping
Some of the apps Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would normally need to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress websites, since you gain access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and image then save the product for afterwards. Of course you could always open the Powerful Options, however they separate these for when you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is always one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It is not always Simple to locate an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they offer, making it desirable for any store that is hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something like PayPal or Stripe to process all the trades that come through your website. It is pretty easy to implement these systems, because Ecwid integrates with over 40 global payment options. However, each one of these processors have their own trade fees so you need to prepare for them.
It is rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified supplier. The business also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Google Shopping
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available from the Ecwid App shop.
· You can’t alter product URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that many different platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management app. The company program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to sell online, as long as you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with superb simple implementation measures, making it perfect for the small business crowd. Ecwid Google Shopping