Introduction Ecwid Google Shopping Feed
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you would like to bring on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid Google Shopping Feed
Many options Intentionally make a closed system, which is tedious to maneuver away from once you get started. But with a stage called Ecwid, you no longer have to be concerned about this. In fact, the entire goal of the business, which began in 2009, would be to quickly and quickly make an internet store system in your existing websites.
You don’t have To create a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, because I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t just a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to find an online store heading, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who already have a website and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all of the crucial stuff that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Google Shopping Feed
The Product works by giving you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new site. The primary attribute is that you can take your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various other websites if you plan on selling elsewhere online. Manage all of these sites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and each one of these sales are represented on the back part of your website.
The system is Also made to integrate nicely with social networks, and that means you may sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery facet. With real time transport integrations you always know what’s happening with your orders and where they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the planet
You get a Lot of promotional tools such as vouchers, discounts, and bulk pricing and much more
Create your personalized email notifications
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in bodily locations too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There is a few methods that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Google Shopping Feed
If you’re based outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you’ll need to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it is a pretty Standard plan, in which attributes such as discount coupons and support are not available, and it merely allows you to sell up to ten products in 2 categories — but this may really be adequate for some users, and using it is a good way to try out the system.
However, A key point to note about the free plan is that it isn’t great from an SEO standpoint — you have to be on a paid plan to make certain that your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid Google Shopping Feed
1 place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, you should not have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anybody wishing to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very easy: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify offer a much broader range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Ecwid Google Shopping Feed
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right is used to display or edit associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up shipping rates etc…but there is nothing here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a great idea to consult an attorney about what to do); and even when your company is not based in the EU, then you still will need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that consent).
There does not Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Ecwid Google Shopping Feed
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which does provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time aside to set it up.
Installation and Design
I really like The fact that you’re able to run a web site without paying for anything. This makes the setup process that much easier, because you simply need to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for each platform that you want to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through each site creation and integration step with a few fine text and photos. As soon as you get your store implemented on a site or social page it looks fairly sleek.
The design Depends upon the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they wish to market.
Though many Websites will be mobile friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients a chance to get products from the cell interface.
The final Design thing that makes sense to mention is your vocabulary tool. Since running an internet store generally requires one to reach out to people from all over the planet, you’re bound to stumble upon some customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance readily. Ecwid Google Shopping Feed
Some of the apps Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, as you gain access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open the More Powerful Options, but they separate these for when you are all set to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is one of my favorite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It’s not always Easy to locate an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any sort of transaction fee with any of those plans they provide, making it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to employ one of these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their particular transaction fees so that you need to get ready for them.
It’s rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 certified service provider. The business also states that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Google Shopping Feed
What if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered in the Ecwid Program shop.
· You can’t alter merchandise URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like mad, and mention that a number of other platforms drag you into a free trial, even where you may finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 products for a superb price and you get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to sell online, provided that you employ the best ways to improve your sales online too. Ecwid is a sleek system, with superb easy implementation steps, making it ideal for the small business audience. Ecwid Google Shopping Feed