Intro Ecwid Grady Howell
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky once you want to bring on a new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Grady Howell
Many options Purposefully create a closed system, which can be tedious to maneuver away from as soon as you begin. But with a stage named Ecwid, you no longer have to be concerned about it. Actually, the whole goal of the company, which began in 2009, is to quickly and inexpensively create an internet store system in your existing websites.
You do not have To make a whole new website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not just a platform for people in the US or Europe. Even companies in developing countries have a chance to find an online store heading, and you do not even have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all of the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; instead, it’s intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Grady Howell
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new site. The primary feature is that you can choose your old site and immediately integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on various different sites if you anticipate selling elsewhere online. Manage all of these websites from one place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a few sales and all these sales are reflected onto the back part of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you always know what’s going on with your orders and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale around the world
You receive lots of promotional tools like coupons, discounts, and bulk pricing and more
Produce your own customized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in physical places too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, regardless of if or not a customer purchases a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There is a few methods that you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid Grady Howell
If you’re based outside The US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on all paid-for programs, you will want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Standard plan, where attributes like discount vouchers and service aren’t available, and it merely lets you sell up to 10 products in two classes — but this could actually be sufficient for some users, and using it’s a fantastic way to try the system out.
However, A vital point to note about the free program is the fact that it isn’t great from an search engine optimization standpoint — you need to be on a paid program to make certain that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords on your product name (maybe not a bad idea anyway) that your URL will include them also. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Grady Howell
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of the box, so anybody wishing to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). The other main issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is very easy: it’s a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing goods such as Shopify provide a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Ecwid Grady Howell
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to edit or display associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up transport prices etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I am going to do my best to spell out a number of the key GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is usually a great idea to consult a lawyer on what to do); and even if your company isn’t based in the EU, you still need to obey the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to run cookies Ecwid Grady Howell
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, does not appear to provide the necessary performance — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which will supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time apart to set it up.
Setup and Design
I really enjoy The fact which you’re able to run a website without paying anything. This makes the installation process that much simpler, because you simply have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for each platform that you would like to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration measure with some fine photos and text. Once you get your shop implemented on a website or societal page it looks fairly sleek.
The design Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to checkout.
Although many Sites will be cellular friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to get products from the mobile interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires one to reach out to individuals from throughout the world, you are bound to stumble upon some clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Economy
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality easily. Ecwid Grady Howell
Some of the programs Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d typically have to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, but they different these for when you’re all set to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute which is always one of my favourite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It is not always Easy to find an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, making it desirable for any store that’s hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the trades that come through your website. It’s rather simple to employ these systems, because Ecwid incorporates with over 40 international payment options. However, each of those processors have their own transaction fees so you have to get ready for them.
It’s quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited supplier. The company also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Grady Howell
What if you Would like to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a store quickly, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available in the Ecwid App shop.
· You can not change merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like mad, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it is actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to market online, as long as you employ the best methods to improve your sales online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it perfect for the small business crowd. Ecwid Grady Howell