Introduction Ecwid Grid
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Grid
Many options Intentionally create a closed system, which is tedious to move away from as soon as you begin. However, with a stage called Ecwid, you no longer have to be concerned about this. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly create an online store system on your present websites.
You do not have To make a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see if it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to get an online store going, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all the crucial stuff that you would expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Grid
The Product operates by providing you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present site or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new website. The primary feature is that you can take your old site and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several other websites if you plan on selling elsewhere online. Manage all of these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one these sales are represented onto the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping facet. With real-time shipping integrations you always know what’s happening with your requests and where they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for sale round the planet
You get a Lot of promotional instruments like coupons, discounts, bulk pricing and more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in physical locations too — in shops, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if a customer purchases a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade info.
There is a few ways you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Grid
If you are based outside The US / UK, or want to work with another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you will need to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, where features such as discount vouchers and support are not available, and it merely lets you sell up to 10 products in 2 categories — but this could actually be sufficient for some users, and using it’s a good way to try out the system.
But, A vital point to notice about the free plan is the fact that it isn’t good from an SEO standpoint — you need to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your store, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) your URL will comprise them too. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Grid
One place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from the box, so anybody wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). The other main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is very easy: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed app is offered by Ecwid to enable you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods like Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms quite easily. Ecwid Grid
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right is used to edit or display related products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, setting up shipping rates and so on…but there is nothing here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s typically a good idea to speak with a lawyer about what to do); and even if your company is not based in the EU, you still need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Grid
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at There isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, doesn’t appear to supply the essential functionality — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to put quite a great deal of time apart to set this up.
Installation and Layout
I really like The fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for each platform you want to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, since it walks you through each site creation and integration measure with some nice photos and text. As soon as you obtain your store implemented on a site or social page it appears fairly sleek.
The design Depends upon the theme you’ve got on your website, however as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they wish to checkout.
Although many Sites are going to be mobile friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to get products from the cell interface.
The closing Design item that makes sense to mention is the language instrument. Since running an internet store generally requires one to attain out to people from all over the planet, you are bound to stumble upon a few customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Economy
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance easily. Ecwid Grid
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d typically have to implement additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and image then save the merchandise for later. Of course you can always open up the More Powerful Options, but they separate these for when you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is one of my favourite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It is not always Easy to locate an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of those programs they provide, which makes it desirable for any store that is trying to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something like PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to employ one of these systems, since Ecwid incorporates with over 40 global payment options. However, each one of these processors have their own trade fees so you need to prepare for them.
It is rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified supplier. The company also claims that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Grid
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available in the Ecwid App shop.
· You can’t alter product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They market the free program like crazy, and mention that a number of different platforms drag you into a free trial, even where you may eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management app. The company program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to sell online, provided that you implement the best ways to enhance your earnings online as well. Ecwid is a sleek system, with super easy implementation measures, which makes it ideal for the small business crowd. Ecwid Grid