Introduction Ecwid Gst
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you would like to bring on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Gst
Many options Purposefully create a closed system, which is tedious to move away from as soon as you get started. But with a stage called Ecwid, you do not have to worry about it. Actually, the entire aim of the business, which began in 2009, would be to quickly and quickly make an internet store system on your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even businesses in developing countries have a opportunity to find an online store going, and you do not have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all the crucial things that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does let you produce a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Gst
The Product works by providing you a widget that gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present website or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new site. The primary feature is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several different websites if you plan on selling elsewhere on the web. Manage all of these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a few sales and each one these earnings are reflected onto the back part of your website.
The system is Also made to integrate nicely with social networks, so that you may sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the delivery aspect. With real time shipping integrations you constantly know what is happening with your orders and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You get a Lot of promotional instruments such as coupons, discounts, bulk pricing and much more
Create your own customized email alerts
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in bodily places too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of if a customer buys a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade info.
There is a couple of ways you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Gst
If you are located outside The US / UK, or want to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, where attributes such as discount vouchers and service are not accessible, and it only allows you to sell up to ten products in two classes — but this may really be sufficient for some customers, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free plan is that it isn’t good from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language variations of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so if you include some keywords on your product title (not a bad idea anyway) that your URL will comprise them also. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Gst
1 place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or even Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality from this box, so anyone wishing to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). The other principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to enable you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods such as Shopify provide a much wider assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms very easily. Ecwid Gst
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport prices and so on…but there is nothing here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I am going to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a great idea to consult an attorney on what to do); and even when your business is not based in the EU, then you still will need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that approval ).
There does not Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Ecwid Gst
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, does not appear to provide the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which will provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to set quite a great deal of time aside to set this up.
Installation and Layout
I really enjoy The fact that you can run a website without paying anything. This makes the setup process that much simpler, because you just need to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, because it walks you through each website creation and integration measure with some fine photos and text. As soon as you get your store implemented on a website or social page it looks fairly sleek.
The layout Depends upon the subject you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which is prominent and easy to locate for customers when they want to checkout.
Although many Websites will be cellular friendly, it;s fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients an opportunity to get products from the cell interface.
The final Design thing which makes sense to mention is the language tool. Since conducting an online store generally requires you to attain out to individuals from throughout the world, you are bound to stumble upon a few clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality easily. Ecwid Gst
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would normally need to implement additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra effort. It gets better with WordPress websites, since you acquire access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for later. Obviously you could always open up the More Powerful Options, but they separate these for when you are ready to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is one of my favourite ways to talk with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, making it desirable for any store that is trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each of those processors have their particular trade fees so that you have to get ready for these.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified service provider. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Gst
Imagine if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to develop a complete site in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered in the Ecwid Program store.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) seems hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, where you will finally need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get items like an iPhone direction program. The company plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually more affordable than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is one of the greatest ways to market online, as long as you implement the best ways to improve your earnings online too. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for the small business audience. Ecwid Gst