Background Ecwid Head Office
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Head Office
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you get started. But with a stage called Ecwid, you no longer need to worry about this. Actually, the entire aim of the company, which started in 2009, would be to quickly and quickly make an internet store system in your present websites.
You don’t have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That raised my Attention, because I understand the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for most people in the united states or Europe. Even companies in developing countries have a chance to get an internet store heading, and you don’t even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Head Office
The Product operates by providing you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new website. The primary attribute is that you can take your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several other websites if you plan on selling elsewhere online. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a few sales and all these earnings are reflected on the back part of your website.
The system is Also designed to integrate nicely with social networks, so that you may sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you always know what is happening with your orders and at which they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale round the world
You receive a Lot of promotional tools such as vouchers, discounts, bulk pricing and more
Create your personalized email alerts
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical places too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / transaction info.
There is a couple of ways you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Head Office
If you are located outside The US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for programs, you will need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a fairly Standard plan, in which attributes like discount vouchers and service aren’t accessible, and it only allows you to sell up to 10 products in 2 classes — but this may really be sufficient for some customers, and using it’s a fantastic way to try the system out.
However, A key point to note about the free plan is that it isn’t great from an SEO point of view — you need to be on a paid plan to ensure your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords in your product name (not a bad idea anyhow ) your URL will include them also. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Head Office
One place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from this box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). The other main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is quite easy: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products such as Shopify provide a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid Head Office
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the place on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing transport rates etc…but there is nothing that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is usually a good idea to speak with a lawyer on what to do); and even when your company isn’t based in the EU, you still need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Head Office
· Allows them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at There isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which will provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a lot of time apart to set it up.
Setup and Layout
I really enjoy The simple fact that you can run a website without paying for anything. This makes the installation process that much simpler, since you just have to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for every platform you want to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, because it walks you through each website creation and integration step with some nice photos and text. As soon as you obtain your store implemented on a site or societal page it appears fairly sleek.
The layout Depends upon the subject you have on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to market.
Though many Websites will be mobile friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients an opportunity to get products from the mobile interface.
The final Design item which makes sense to mention is your language instrument. Since running an internet store generally requires one to attain out to people from all over the world, you’re bound to stumble upon a few customers who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem at all.
The Ecwid App Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a location known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality readily. Ecwid Head Office
Some of the apps Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would typically have to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and image then save the product for later. Obviously you can always open the Powerful Options, but they separate these for if you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute which is always one of my favorite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It is not necessarily Simple to find an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any sort of trade fee with any of those plans they offer, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all the trades that come through your site. It is pretty easy to employ one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their own transaction fees so that you need to prepare for them.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Level 1 accredited supplier. The business also states that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Head Office
What if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store quickly, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available from the Ecwid Program shop.
· You can not alter merchandise URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like mad, and mention that many other platforms drag you in free trial, even where you may finally have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone management app. The Business program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than many of the other programs we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, as long as you employ the best ways to enhance your sales online too. Ecwid is a slick system, with super easy implementation measures, which makes it ideal for your small business crowd. Ecwid Head Office