Background Ecwid Heritage Ministries Of Kentucky
Have you ever Wondered if you are using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business website it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Heritage Ministries Of Kentucky
Many options Intentionally create a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform named Ecwid, you no longer need to worry about it. In fact, the entire aim of the company, which began in 2009, is to quickly and inexpensively make an internet store system on your existing websites.
You don’t have To create a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That raised my Attention, since I know the struggles that come along with trying to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store going, and you don’t have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a site and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photographs, pricing, weight etc. . each. You are able to define shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Heritage Ministries Of Kentucky
The Product operates by providing you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new site. The main feature is that you can take your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several other sites if you plan on selling elsewhere on the web. Manage all these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a few sales and each one these earnings are reflected onto the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery facet. With real time transport integrations you always know what is going on with your requests and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the planet
You receive lots of promotional tools like coupons, discounts, and bulk pricing and much more
Produce your own customized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not just online but in physical locations too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There’s a few methods that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they have been saying that for quite a while now). Ecwid Heritage Ministries Of Kentucky
If you are located outside That the US / UK, or want to utilize another mobile device kind, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you’ll need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a pretty Standard plan, in which features such as discount coupons and support aren’t available, and it merely allows you to sell up to 10 products in two classes — but this could actually be adequate for some users, and using it is a good way to try the system out.
However, A key point to notice about the free plan is the fact that it isn’t great from an SEO standpoint — you have to be on a paid plan to ensure that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language versions of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) that your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Heritage Ministries Of Kentucky
One area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wishing to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). The other principal problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is very simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is offered by Ecwid to enable you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing products like Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Ecwid Heritage Ministries Of Kentucky
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right can be used to display or edit related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing shipping rates etc…but there isn’t anything here that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a good idea to speak with a lawyer about what to do); and even if your business is not located in the EU, you still need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and also to log that consent).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct cookies Ecwid Heritage Ministries Of Kentucky
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you will want to set quite a lot of time apart to set this up.
Setup and Design
I Truly like The fact that you’re able to run a website without paying anything. This makes the setup process that much easier, because you just have to punch in your email and create a password to go right to the backend port.
The machine has Wizards for every platform that you want to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, since it walks you through every website creation and integration step with a few fine text and photos. As soon as you get your store implemented on a site or societal page it looks fairly slick.
The design Depends upon the theme you have on your site, but as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for customers when they wish to checkout.
Though many Websites will be cellular friendly, it;s nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also providing your customers an opportunity to get products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary tool. Since running an online store generally requires one to reach out to individuals from all over the world, you are bound to stumble upon some customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Market
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance easily. Ecwid Heritage Ministries Of Kentucky
Some of the programs Will help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you would typically have to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and picture then save the product for later. Obviously you can always open up the Powerful Options, but they different these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is one of my favorite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time short and support quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It is not always Simple to locate an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, making it desirable for any shop that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the transactions that come through your website. It is rather simple to implement one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own transaction fees so that you need to prepare for them.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified supplier. The company also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Heritage Ministries Of Kentucky
What if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available from the Ecwid App store.
· You can’t alter merchandise URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you may finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone management app. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to improve your sales online too. Ecwid is a sleek system, with super simple implementation measures, which makes it ideal for your small business crowd. Ecwid Heritage Ministries Of Kentucky