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Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small company website it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to find out more about this solution. Ecwid Hide Breadcrumbs
Many options Intentionally make a closed system, which can be tedious to move away from once you begin. However, with a stage called Ecwid, you no longer have to worry about this. In fact, the whole aim of the company, which began in 2009, would be to quickly and inexpensively make an internet store system in your present websites.
You don’t have To create a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, since I understand the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing countries have a opportunity to find an online store going, and you do not have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and add photos, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all of the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you produce a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Hide Breadcrumbs
The Product works by giving you a widget which gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new website. The primary attribute is that you can take your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto various different websites if you anticipate selling elsewhere online. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a number of sales and each one of these sales are represented onto the backend of your site.
The system is Also designed to integrate well with social networks, and that means you can sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the shipping aspect. With real-time transport integrations you constantly know what is going on with your orders and at which they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the planet
You receive a Lot of promotional instruments like vouchers, discounts, and bulk pricing and much more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of if a customer purchases a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and customer / trade information.
There’s a few ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Hide Breadcrumbs
If you are based outside The US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a pretty Basic plan, in which attributes like discount vouchers and service are not available, and it merely allows you to sell up to 10 products in 2 classes — but this could actually be sufficient for some customers, and using it’s a good way to try the system out.
However, A vital point to note about the free program is the fact that it is not good from an SEO point of view — you need to be on a paid program to make certain that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to provide different language variations of your shop, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so if you include some keywords on your product title (not a bad idea anyway) your URL will include them too. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Hide Breadcrumbs
1 place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from the box, so anybody wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). The other main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace site is quite simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods such as Shopify provide a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Ecwid Hide Breadcrumbs
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the place on the right is used to edit or display associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping prices and so on…but there is nothing here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s typically a great idea to speak with a lawyer about what to do); and even if your company is not located in the EU, you still need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and also to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run biscuits Ecwid Hide Breadcrumbs
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which will supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a lot of time apart to set this up.
Setup and Design
I Truly like The simple fact that you’re able to run a web site without paying anything. This makes the setup process that much easier, since you just need to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for every platform that you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, because it walks you through every site creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a website or social page it looks fairly slick.
The design Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they wish to checkout.
Although many Websites will be cellular friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers a chance to buy products from the mobile interface.
The closing Design item which makes sense to mention is your vocabulary tool. Since running an online store generally requires one to reach out to individuals from throughout the world, you are bound to stumble upon some customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce website in a fair way. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Ecwid Hide Breadcrumbs
A Few of the programs Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you would typically have to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress sites, since you gain access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and picture then save the product for afterwards. Of course you could always open up the Powerful Options, however they separate these for if you are ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favorite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It is not always Simple to locate an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of those programs they offer, making it desirable for any shop that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment options. However, each one of those processors have their own trade fees so you need to prepare for them.
It’s quite Evident that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified service provider. The business also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Hide Breadcrumbs
What if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid Program store.
· You can’t change product URLs, which is slightly annoying in the SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that a number of other platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to sell online, as long as you employ the best methods to enhance your earnings online too. Ecwid is a sleek system, with super simple implementation steps, making it ideal for your small business crowd. Ecwid Hide Breadcrumbs