Intro Ecwid Hide Category Images
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Hide Category Images
Many options Purposefully make a closed system, which can be tedious to maneuver away from once you get started. However, with a platform called Ecwid, you do not need to worry about it. Actually, the entire goal of the business, which began in 2009, is to quickly and inexpensively create an online store system on your present websites.
You do not have To make a whole new website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing countries have a chance to get an internet store going, and you do not even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Hide Category Images
The Product operates by providing you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new website. The main attribute is that you can choose your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different sites if you anticipate selling elsewhere online. Handle all these sites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a few sales and all these earnings are reflected on the backend of your site.
The system is Also designed to integrate well with social networks, and that means you may sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you constantly know what’s happening with your requests and where they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The machine has over 43 translations for selling round the planet
You receive a Lot of promotional tools such as coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Use the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in bodily places too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, irrespective of if a customer purchases a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a couple of ways you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite some time now). Ecwid Hide Category Images
If you’re based outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for plans, you will need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a fairly Standard plan, in which features like discount coupons and support are not accessible, and it merely allows you to sell up to 10 products in two classes — but this could really be adequate for some users, and using it is a good way to try the system out.
But, A vital point to notice about the free program is that it is not great from an search engine optimization standpoint — you have to be on a paid program to ensure your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) that your URL will include them too. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Hide Category Images
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products such as Bigcommerce or Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce functionality from this box, so anybody wanting to market on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling goods from particular countries). The other principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very easy: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to enable you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products like Shopify offer a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Hide Category Images
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up transport rates and so on…but there isn’t anything that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out some of the key GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a great idea to consult a lawyer on what to do); and even when your business isn’t based in the EU, you still will need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their approval to run cookies Ecwid Hide Category Images
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, doesn’t appear to provide the necessary functionality — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users would be to use a professional product like CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will need to put quite a great deal of time apart to set this up.
Setup and Layout
I Truly enjoy The fact that you can run a web site without paying for anything. This makes the installation process that much easier, since you simply have to punch in your email and make a password to proceed right to the backend port.
The system has Wizards for every platform you want to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, since it walks you through each website creation and integration step with some fine photos and text. As soon as you obtain your store implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the theme you have on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they want to checkout.
Though many Sites will be cellular friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers an opportunity to get products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary tool. Since running an online store generally requires one to attain out to individuals from all over the planet, you’re bound to stumble upon a few customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Ecwid Hide Category Images
Some of the apps Can give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open up the More Powerful Options, however they separate these for when you are all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature which is one of my favourite ways to talk with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has all you could want concerning support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, which makes it desirable for any store that is hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all the trades that come through your website. It is rather simple to employ these systems, because Ecwid integrates with over 40 global payment options. However, each one of these processors have their own trade fees so you have to prepare for them.
It is quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The company also states that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Hide Category Images
What if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid App store.
· You can’t change merchandise URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like mad, and mention that many other platforms drag you in free trial, where you may eventually need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to market online, provided that you employ the best ways to enhance your sales online too. Ecwid is a slick system, with super easy implementation measures, which makes it perfect for the small business crowd. Ecwid Hide Category Images