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Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to bring on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Hide In Stock
Many solutions Intentionally make a closed system, which is tedious to maneuver away from as soon as you begin. But with a platform called Ecwid, you no longer need to be concerned about it. In fact, the whole aim of the business, which started in 2009, is to quickly and inexpensively make an online store system on your present websites.
You do not have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, since I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even companies in developing nations have a chance to get an online store going, and you don’t have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of products, and include photos, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the key stuff that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Hide In Stock
The Product operates by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing site or societal media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand-new website. The primary attribute is that you can take your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto various other sites if you plan on selling elsewhere on the web. Handle all of these sites from 1 location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a few sales and each one of these earnings are represented on the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery facet. With real-time transport integrations you always know what’s happening with your orders and at which they are being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale round the world
You get a Lot of promotional tools such as vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, at theatres and so on.
With Ecwid’s POS Performance, regardless of whether a customer purchases a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a few methods you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Hide In Stock
If you’re based outside The US / UK, or want to work with another mobile device kind, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you will need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a fairly Basic plan, in which attributes like discount vouchers and support are not available, and it only allows you to sell up to 10 products in two classes — but this may actually be adequate for some users, and using it’s a good way to try the system out.
However, A vital point to notice about the free program is the fact that it is not good from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language versions of your shop, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Hide In Stock
1 area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from the box, so anybody wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling goods from certain countries). Another main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is very easy: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to allow you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods like Shopify offer a much wider range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Ecwid Hide In Stock
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport rates and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a good idea to speak with an attorney on what to do); and even when your business is not based in the EU, you still will need to obey the regulations where any website visits from the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a website (and to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will need to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to run biscuits Ecwid Hide In Stock
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, doesn’t appear to provide the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which does supply all the essential functionality to make cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to set quite a lot of time apart to set it up.
Setup and Design
I Truly like The fact that you can run a web site without paying for anything. This makes the setup process that much easier, because you just have to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for each platform that you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is perfect, because it walks you through each site creation and integration measure with a few fine text and photos. Once you obtain your shop implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they wish to checkout.
Though many Websites are going to be cellular friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers a chance to buy products from the cell interface.
The closing Design thing which makes sense to mention is your vocabulary tool. Since running an online store generally requires one to attain out to people from all over the world, you’re bound to stumble upon a few clients who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Market
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Ecwid Hide In Stock
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you would normally need to employ additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess effort. It gets even better with WordPress sites, since you gain access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for later. Obviously you could always open up the More Powerful Options, however they different these for when you’re all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales attribute that is one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It is not always Easy to locate an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, making it desirable for any store that’s trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to implement these systems, since Ecwid integrates with over 40 international payment options. However, each of these processors have their own trade fees so you have to prepare for these.
It’s rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified service provider. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Hide In Stock
Imagine if you Would love to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a complete site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations available from the Ecwid Program shop.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free program like crazy, and mention that a number of other platforms drag you into a free trial, even where you may eventually need to pay.
This is where Ecwid stands outside, and you can see the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone management app. The company plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the best ways to sell online, as long as you employ the best methods to improve your earnings online too. Ecwid is a sleek system, with super simple implementation steps, making it perfect for your small business audience. Ecwid Hide In Stock