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Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to attract on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Hide Price Certain Items
Many options Intentionally make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a stage named Ecwid, you do not have to worry about this. Actually, the entire goal of the business, which started in 2009, is to quickly and quickly create an internet store system in your present websites.
You don’t have To create a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, because I know the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not just a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store heading, and you don’t even have to squander your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who already have a website and simply wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all of the key stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Hide Price Certain Items
The Product works by giving you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new website. The main attribute is that you can take your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different sites if you anticipate selling elsewhere online. Handle all these websites from one location instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to generate a number of sales and each one of these earnings are reflected onto the back part of your site.
The system is Also designed to integrate nicely with social networks, so you can sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what is happening with your requests and at which they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for selling round the planet
You receive a Lot of promotional instruments such as coupons, discounts, and bulk pricing and more
Create your personalized email notifications
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in physical locations too — in shops, market stalls, in concerts and so on.
With Ecwid’s POS Performance, regardless of whether or not a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There’s a couple of methods you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Hide Price Certain Items
If you are located outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you’ll need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a fairly Standard plan, where attributes like discount coupons and service aren’t available, and it only lets you sell up to 10 products in two classes — but this could actually be adequate for some customers, and using it is a fantastic way to try the system out.
But, A vital point to note about the free plan is that it isn’t good from an SEO point of view — you have to be on a paid plan to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language versions of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Hide Price Certain Items
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from the box, so anybody wanting to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another principal issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace website is very simple: it’s a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify offer a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Hide Price Certain Items
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right is used to edit or display related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up transport rates and so on…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my best to spell out some of the key GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a great idea to speak with an attorney on what to do); and even if your company is not based in the EU, you still need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, though you will have to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct biscuits Ecwid Hide Price Certain Items
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on front I can find, the’EU cookie banner’, doesn’t appear to provide the necessary performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a lot of configuration and you’ll want to set quite a lot of time aside to set it up.
Installation and Layout
I Truly enjoy The fact that you can run a website without paying for anything. This makes the setup process that much simpler, since you just have to punch in your email and make a password to go right to the backend port.
The system has Wizards for each platform you want to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, since it walks you through every website creation and integration step with some nice photos and text. As soon as you get your store implemented on a website or social page it appears fairly sleek.
The layout Depends somewhat on the subject you have on your website, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they want to checkout.
Although many Sites will be mobile friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients an opportunity to get products from the mobile interface.
The final Design item that makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to people from throughout the world, you’re bound to stumble upon a few customers who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem in any respect.
The Ecwid App Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality readily. Ecwid Hide Price Certain Items
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d normally need to implement additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress websites, as you acquire access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and type in a product name, price and image then save the merchandise for afterwards. Of course you could always open the More Powerful Options, however they different these for when you’re ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to things like from stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute that is always one of my favorite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Easy to locate an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never control any kind of trade fee with any of those programs they offer, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all the transactions that come through your site. It’s pretty easy to employ one of these systems, since Ecwid integrates with over 40 global payment options. However, each of those processors have their particular transaction fees so you have to prepare for them.
It’s quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified supplier. The company also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Hide Price Certain Items
What if you Would like to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a store fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid App store.
· You can’t change product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like crazy, and mention that many other platforms drag you into a free trial, where you will finally need to pay.
That is where Ecwid stands outside, and you can see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management app. The Business plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You may see that it is actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to market online, as long as you employ the best methods to improve your sales online as well. Ecwid is a slick system, with superb easy implementation measures, making it perfect for the small business audience. Ecwid Hide Price Certain Items