Intro Ecwid Hook
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you want to attract on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to discover more about this solution. Ecwid Hook
Many options Intentionally create a closed system, which can be tedious to move away from once you begin. But with a stage named Ecwid, you do not need to worry about it. Actually, the entire goal of the company, which started in 2009, is to quickly and inexpensively make an online store system on your present websites.
You don’t have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to find an online store heading, and you don’t even have to trash your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Hook
The Product works by giving you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand-new website. The primary attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different sites if you plan on selling elsewhere online. Handle all these sites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a few sales and each one of these earnings are represented on the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means that you may sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you always know what’s happening with your orders and at which they’re being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the planet
You get a Lot of promotional tools like coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in physical places too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of whether or not a customer buys a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There’s a few methods that you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Hook
If you’re located outside The US / UK, or need to utilize another mobile device type, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you will need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a pretty Standard plan, in which features like discount coupons and service are not available, and it merely lets you sell up to ten products in two classes — but this may actually be sufficient for some users, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free program is that it isn’t great from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your store, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Hook
One place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from this box, so anyone wanting to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into a Squarespace website is very easy: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products such as Shopify offer a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Ecwid Hook
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right can be used to display or edit associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, establishing shipping rates etc…but there isn’t anything that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a good idea to consult an attorney on what to do); and even when your business is not located in the EU, you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that approval ).
There does not Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Hook
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR laws unless you have a banner set up which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, doesn’t appear to supply the essential functionality — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which does provide all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll want to put quite a lot of time aside to set it up.
Installation and Layout
I Truly enjoy The fact which you can run a web site without paying for anything. This makes the setup process that much easier, because you simply have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for every platform that you would like to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, since it walks you through each website creation and integration measure with some fine photos and text. As soon as you obtain your store implemented on a website or social page it appears fairly sleek.
The layout Depends somewhat on the theme you have on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they wish to checkout.
Though many Websites are going to be mobile friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is your vocabulary instrument. Since conducting an internet store generally requires you to reach out to people from all over the world, you are bound to stumble upon some clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a location called the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. Ecwid Hook
Some of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you can always open the Powerful Options, but they separate these for when you’re ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is always one of my favourite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and support quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not always Simple to locate an ecommerce platform that doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of those programs they offer, making it desirable for any shop that’s trying to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your site. It’s rather simple to employ one of these systems, because Ecwid integrates with over 40 international payment options. However, each of those processors have their own trade fees so you need to get ready for these.
It is rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Hook
What if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations available in the Ecwid App shop.
· You can’t alter product URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) seems hard.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that many different platforms drag you into a free trial, even where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is one of the best ways to sell online, provided that you employ the best methods to enhance your sales online as well. Ecwid is a slick system, with super simple implementation measures, which makes it ideal for your small business audience. Ecwid Hook