Intro Ecwid Horizontal Categories
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky when you want to attract on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Horizontal Categories
Many options Purposefully make a closed system, which is tedious to move away from as soon as you get started. However, with a platform called Ecwid, you do not need to be concerned about this. In fact, the whole aim of the company, which began in 2009, would be to quickly and quickly create an online store system on your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, because I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you do not even have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments and so on — all of the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid Horizontal Categories
The Product works by giving you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new site. The main feature is that you can choose your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several different sites if you anticipate selling elsewhere online. Manage all these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a few sales and all of these sales are reflected on the back part of your site.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time transport integrations you always know what’s happening with your requests and where they’re being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the planet
You receive a Lot of promotional tools like coupons, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical places too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, regardless of whether a customer buys a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction info.
There is a couple of ways you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite some time now). Ecwid Horizontal Categories
If you are located outside That the US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, in which attributes like discount coupons and service are not accessible, and it merely lets you sell up to ten products in two classes — but this may actually be adequate for some users, and using it’s a fantastic way to try the system out.
However, A vital point to notice about the free program is the fact that it isn’t good from an SEO point of view — you need to be on a paid program to make certain that your product pages talk to search engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — they force you to rely on third party programs, the production of numerous stores or Google Translate to supply different language variations of your store, which is less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords in your product name (not a bad idea anyway) that your URL will include them too. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Horizontal Categories
1 place where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can’t produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from the box, so anyone wishing to sell on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). Another main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is very easy: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed app is offered by Ecwid to allow you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods like Shopify offer a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms quite easily. Ecwid Horizontal Categories
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online store builders, you receive a vertical menu on the left which allows you to access key performance, and the place on the right can be used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping rates etc…but there isn’t anything that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to speak with an attorney on what to do); and even when your business isn’t based in the EU, you still will need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Horizontal Categories
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at There isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, doesn’t appear to supply the essential functionality — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which will provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll want to set quite a great deal of time aside to set it up.
Installation and Layout
I really enjoy The fact which you can run a web site without paying anything. This makes the installation process that much easier, since you simply need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform you would like to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, since it walks you through each website creation and integration measure with some fine text and photos. As soon as you get your shop implemented on a site or social page it looks fairly sleek.
The design Depends somewhat on the theme you have on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they want to market.
Although many Websites will be cellular friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients a chance to get products from the mobile interface.
The final Design item that makes sense to mention is the language tool. Since running an online store generally requires one to reach out to individuals from throughout the world, you’re bound to stumble upon some clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop functionality easily. Ecwid Horizontal Categories
Some of the apps Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress sites, since you gain access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you could always open up the Powerful Options, however they separate these for when you are ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature that is always one of my favorite ways to converse with companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It is not necessarily Easy to locate an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, which makes it desirable for any store that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the trades that come through your website. It is rather simple to employ one of these systems, since Ecwid integrates with over 40 international payment choices. However, each one of these processors have their own trade fees so that you have to get ready for them.
It’s rather Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified service provider. The business also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Horizontal Categories
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop fast, but have yet to create a full site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available from the Ecwid App store.
· You can not alter product URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like mad, and mention that a number of different platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone management app. The company plan goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to sell online, provided that you employ the best methods to improve your sales online as well. Ecwid is a slick system, with super easy implementation measures, making it ideal for your small business crowd. Ecwid Horizontal Categories