Background Ecwid Hosting
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Hosting
Many options Intentionally create a closed system, which is tedious to move away from once you begin. However, with a platform named Ecwid, you do not have to be concerned about it. Actually, the entire aim of the company, which began in 2009, would be to quickly and inexpensively create an online store system in your present websites.
You do not have To make a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to find an internet store going, and you don’t even have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all of the key stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Hosting
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several different websites if you plan on selling elsewhere online. Handle all these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a few sales and all these sales are reflected on the back part of your site.
The system is Also made to integrate well with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the delivery facet. With real time transport integrations you constantly know what’s happening with your orders and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the world
You receive a Lot of promotional instruments such as vouchers, discounts, bulk pricing and much more
Create your own customized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in physical locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Performance, regardless of if or not a customer purchases a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / transaction info.
There is a couple of ways you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they have been saying that for quite a while now). Ecwid Hosting
If you are located outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a fairly Basic plan, where features such as discount coupons and service are not accessible, and it merely lets you sell up to 10 products in 2 categories — but this could really be sufficient for some users, and using it’s a good way to try out the system.
However, A key point to note about the free program is that it isn’t good from an search engine optimization standpoint — you need to be on a paid program to ensure that your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your product – so in the event that you include some keywords in your product name (not a bad idea anyway) your URL will comprise them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Hosting
One area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (in CSV format) and means that if you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce functionality from the box, so anyone wanting to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). Another principal problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is quite simple: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products such as Shopify offer a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Hosting
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right is used to display or edit associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, establishing shipping rates etc…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it’s usually a great idea to consult a lawyer about what to do); and even if your company is not located in the EU, you still will need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and to log that consent).
There does not seem to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to conduct BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Hosting
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which will supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to put quite a great deal of time apart to set this up.
Setup and Layout
I Truly like The simple fact which you can run a web site without paying anything. This makes the installation process that much simpler, since you simply need to punch in your email and make a password to go right to the backend port.
The machine has Wizards for each platform you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, because it walks you through every website creation and integration measure with some nice text and photos. Once you get your shop implemented on a site or social page it appears fairly sleek.
The design Depends upon the subject you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they wish to market.
Though many Sites are going to be cellular friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients a chance to buy products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires one to reach out to individuals from throughout the planet, you’re bound to stumble upon a few customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance easily. Ecwid Hosting
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d normally need to employ additional SEO and marketing tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for later. Of course you could always open up the Powerful Options, but they separate these for when you’re ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time short and support quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not always Simple to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any kind of transaction fee with any of those programs they provide, making it desirable for any store that’s trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to implement these systems, since Ecwid integrates with over 40 international payment choices. However, each of these processors have their particular trade fees so that you have to get ready for these.
It’s quite Clear that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified service provider. The business also claims that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Hosting
What if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available from the Ecwid Program shop.
· You can’t alter product URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like mad, and mention that a number of different platforms drag you into a free trial, even where you may finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to think that Ecwid is among the greatest ways to market online, provided that you employ the best ways to improve your earnings online too. Ecwid is a sleek system, with super simple implementation measures, which makes it ideal for the small business crowd. Ecwid Hosting