Introduction Ecwid How To Change Catagory View Storefront
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you want to bring on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid How To Change Catagory View Storefront
Many solutions Intentionally create a closed system, which can be tedious to move away from once you get started. However, with a platform called Ecwid, you no longer need to worry about it. Actually, the whole aim of the business, which started in 2009, would be to quickly and quickly make an internet store system on your present websites.
You do not have To create a completely different site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an internet store heading, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments etc — all of the crucial stuff that you would expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid How To Change Catagory View Storefront
The Product works by giving you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The main attribute is that you can take your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on several other websites if you plan on selling elsewhere online. Manage all of these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a number of sales and each one these sales are reflected on the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means that you may sell your items on Facebook if needed. One part of Ecwid we particularly enjoy is the delivery facet. With real time transport integrations you constantly know what is going on with your requests and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the world
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your personalized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not just online but in physical locations too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Performance, regardless of whether or not a customer purchases a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There’s a couple of ways you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid How To Change Catagory View Storefront
If you’re based outside That the US / UK, or want to work with another mobile device kind, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you will want to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a fairly Standard plan, in which features such as discount vouchers and service aren’t available, and it merely allows you to sell up to 10 products in 2 classes — but this may really be adequate for some users, and using it’s a good way to try out the system.
But, A vital point to note about the free program is the fact that it is not great from an search engine optimization point of view — you need to be on a paid plan to ensure that your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the creation of multiple shops or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords in your product name (not a bad idea anyhow ) that your URL will include them too. This functions as something of a workaround, but I would prefer whole control over URLs. Ecwid How To Change Catagory View Storefront
1 place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, you should not have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of this box, so anybody wishing to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). Another principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is quite simple: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to allow you incorporate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify provide a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid How To Change Catagory View Storefront
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing transport prices etc…but there isn’t anything here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is usually a good idea to speak with an attorney on what to do); and even if your business is not located in the EU, you still need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a site (and to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Ecwid How To Change Catagory View Storefront
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR laws unless you have a banner set up which does all of the above.
Now, out of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on front I can locate, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which will supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a great deal of time apart to set this up.
Installation and Design
I really like The fact which you’re able to run a website without paying anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to go right to the backend port.
The system has Wizards for each platform you want to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, because it walks you through every site creation and integration step with some fine text and photos. Once you get your shop implemented on a site or societal page it appears fairly slick.
The design Depends upon the theme you’ve got on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for customers when they want to market.
Although many Sites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients a chance to buy products from the mobile interface.
The closing Design item which makes sense to mention is your language instrument. Since running an internet store generally requires one to attain out to individuals from throughout the world, you’re bound to stumble upon some clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid Program Economy
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping retailers extend their store performance easily. Ecwid How To Change Catagory View Storefront
A Few of the apps Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would normally need to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress sites, as you gain access to additional SEO plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for later. Obviously you can always open up the More Powerful Options, but they different these for when you are ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is always one of my favorite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Simple to locate an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of the programs they offer, which makes it desirable for any shop that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to employ one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of those processors have their particular transaction fees so that you need to get ready for them.
It’s quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid How To Change Catagory View Storefront
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to develop a complete site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered from the Ecwid Program shop.
· You can not change merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like crazy, and mention that many other platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you can see that the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone direction program. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to market online, as long as you implement the best methods to improve your earnings online too. Ecwid is a slick system, with superb easy implementation steps, which makes it perfect for the small business audience. Ecwid How To Change Catagory View Storefront