Background Ecwid How To Rename Store
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this option. Ecwid How To Rename Store
Many options Purposefully make a closed system, which can be tedious to maneuver away from once you get started. But with a platform named Ecwid, you no longer need to worry about it. In fact, the entire goal of the business, which began in 2009, is to quickly and inexpensively make an online store system in your existing websites.
You don’t have To create a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That raised my Attention, since I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you do not even have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid How To Rename Store
The Product works by providing you a widget which gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto various different sites if you plan on selling elsewhere on the web. Manage all these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and all of these earnings are reflected on the backend of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real time transport integrations you always know what is happening with your requests and at which they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the planet
You receive a Lot of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax solution (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not only online but in bodily locations too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer buys a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a couple of ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they’ve been saying that for quite some time now). Ecwid How To Rename Store
If you are located outside That the US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it’s a pretty Basic plan, in which attributes like discount vouchers and service aren’t accessible, and it only lets you sell up to 10 products in two classes — but this could really be sufficient for some users, and using it is a good way to try out the system.
But, A vital point to notice about the free plan is that it is not great from an search engine optimization standpoint — you have to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of performance — that they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language versions of your store, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid How To Rename Store
One place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of this box, so anyone wanting to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from certain countries). The other main issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is very simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to allow you incorporate the product on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing goods such as Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms quite easily. Ecwid How To Rename Store
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing shipping rates etc…but there isn’t anything that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations should not be interpreted as legal advice, but I am going to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a great idea to speak with an attorney on what to do); and even when your business is not based in the EU, you still need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and also to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Ecwid How To Rename Store
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time apart to set it up.
Installation and Design
I Truly like The simple fact that you can run a web site without paying anything. This makes the setup process that much simpler, because you simply need to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for each platform you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, because it walks you through every site creation and integration measure with a few fine photos and text. Once you obtain your store implemented on a site or social page it appears fairly sleek.
The layout Depends somewhat on the subject you’ve got on your website, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for clients when they wish to market.
Although many Sites will be mobile friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your clients a chance to buy products from the mobile interface.
The final Design item which makes sense to mention is your language instrument. Since running an internet store generally requires one to attain out to people from all over the planet, you’re bound to stumble upon a few customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance readily. Ecwid How To Rename Store
Some of the apps Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would normally need to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the merchandise for later. Of course you can always open the Powerful Options, however they different these for if you are all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is always one of my favourite ways to talk to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of the plans they offer, making it desirable for any store that’s trying to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your site. It’s rather simple to employ one of these systems, since Ecwid integrates with over 40 global payment choices. However, each of those processors have their particular trade fees so you have to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid How To Rename Store
Imagine if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a store quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available in the Ecwid App store.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, where you may eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to sell online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a slick system, with superb simple implementation measures, making it ideal for your small business audience. Ecwid How To Rename Store