Introduction Ecwid How To Use Options
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to attract on a brand new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid How To Use Options
Many options Intentionally make a closed system, which is tedious to maneuver away from once you begin. But with a platform called Ecwid, you no longer have to worry about this. Actually, the whole goal of the company, which started in 2009, would be to quickly and quickly make an online store system in your present websites.
You don’t have To create a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not only a platform for people in the united states or Europe. Even companies in developing nations have a chance to find an online store heading, and you do not even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid How To Use Options
The Product operates by giving you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new site. The primary feature is that you can take your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several different websites if you anticipate selling elsewhere online. Handle all of these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a few sales and all of these earnings are reflected onto the backend of your site.
The system is Also made to integrate nicely with social networks, so you may sell your things on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping aspect. With real time transport integrations you always know what’s going on with your orders and at which they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale round the world
You receive lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Produce your own customized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There is a few ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid How To Use Options
If you are located outside That the US / UK, or need to work with another mobile device type, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you will need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a fairly Standard plan, where attributes like discount coupons and support are not accessible, and it only allows you to sell up to ten products in two categories — but this could actually be adequate for some customers, and using it is a good way to try the system out.
However, A key point to note about the free plan is that it isn’t great from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — that they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language variations of your store, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your product – so if you include some keywords in your product title (not a bad idea anyway) that your URL will include them too. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid How To Use Options
One place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most rival products such as Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance from this box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). Another main problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is very simple: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products like Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on one of these platforms quite easily. Ecwid How To Use Options
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right can be used to display or edit related products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing shipping rates and so on…but there is nothing that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a good idea to consult a lawyer about what to do); and even when your business is not based in the EU, then you still will need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a site (and to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their approval to run biscuits Ecwid How To Use Options
· Enables them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on this front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you’ll want to put quite a great deal of time aside to set it up.
Installation and Layout
I really enjoy The simple fact which you can run a website without paying for anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is flawless, since it walks you through each site creation and integration measure with a few nice text and photos. Once you get your shop implemented on a website or social page it looks fairly slick.
The design Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they want to market.
Though many Websites will be mobile friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers a chance to buy products from the mobile interface.
The closing Design item that makes sense to mention is your vocabulary instrument. Since running an online store generally requires one to reach out to people from all over the planet, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Chance to put in software is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Ecwid How To Use Options
A Few of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d typically have to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress websites, since you gain access to additional SEO plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and type in a product name, price and image then save the product for afterwards. Of course you could always open the More Powerful Options, but they separate these for when you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they offer, which makes it desirable for any shop that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the trades that come through your website. It is rather simple to employ one of these systems, since Ecwid integrates with over 40 global payment options. However, each one of these processors have their particular trade fees so that you need to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified service provider. The company also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid How To Use Options
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a full site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like crazy, and mention that many other platforms drag you in free trial, where you will finally have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management program. The company plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to improve your sales online too. Ecwid is a sleek system, with superb simple implementation measures, making it perfect for the small business audience. Ecwid How To Use Options