Intro Ecwid Html Template
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company site it often becomes tricky when you want to bring on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Html Template
Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you begin. However, with a platform named Ecwid, you do not have to be concerned about it. In fact, the whole goal of the company, which began in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even businesses in developing countries have a opportunity to get an online store going, and you don’t have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Html Template
The Product operates by providing you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new site. The primary feature is that you can take your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several other sites if you anticipate selling elsewhere on the web. Manage all of these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a number of sales and each one these sales are represented on the back part of your website.
The system is Also designed to integrate well with social networks, and that means you may sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s going on with your requests and where they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The machine has over 43 translations for sale around the planet
You receive a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Produce your personalized email notifications
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in physical locations too — in stores, market stalls, at concerts and so on.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There is a few methods that you can use this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite some time now). Ecwid Html Template
If you are based outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on most of paid-for programs, you will need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a fairly Standard plan, in which attributes such as discount vouchers and support are not accessible, and it merely lets you sell up to ten products in 2 categories — but this could really be sufficient for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to notice about the free plan is the fact that it is not good from an search engine optimization point of view — you need to be on a paid plan to ensure your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language versions of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will include them also. This functions as a tool of a workaround, but I would prefer full control over URLs. Ecwid Html Template
1 place where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance from this box, so anybody wanting to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another main issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is very simple: it’s a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is offered by Ecwid to allow you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods like Shopify offer a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms quite easily. Ecwid Html Template
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display related products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up shipping prices etc…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it’s typically a good idea to consult an attorney on what to do); and even if your company is not located in the EU, then you still need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid Html Template
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on this front that I can find, the’EU cookie banner’, doesn’t seem to provide the necessary performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which does provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time aside to set this up.
Installation and Design
I Truly enjoy The simple fact which you’re able to run a web site without paying for anything. This makes the setup process that much easier, since you simply have to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for every platform that you want to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, since it walks you through each site creation and integration measure with some nice photos and text. As soon as you get your store implemented on a website or societal page it looks fairly sleek.
The layout Depends upon the subject you’ve got on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to locate for customers when they wish to market.
Although many Websites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your clients a chance to get products from the mobile interface.
The closing Design thing that makes sense to mention is the vocabulary tool. Since conducting an online store generally requires you to reach out to individuals from throughout the world, you are bound to stumble upon some customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality readily. Ecwid Html Template
A Few of the programs Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you’d normally need to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you can just go in there and sort in a product name, price and image then save the product for later. Obviously you could always open up the More Powerful Options, however they separate these for if you’re ready to start ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of trade fee with any of the plans they offer, making it desirable for any store that’s hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to employ one of these systems, since Ecwid incorporates with over 40 global payment options. However, each of these processors have their particular transaction fees so you have to get ready for these.
It is quite Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited service provider. The business also claims that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Html Template
Imagine if you Would love to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations available from the Ecwid Program shop.
· You can’t alter merchandise URLs, which is slightly annoying from an search engine optimization perspective.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like mad, and mention that a number of other platforms drag you in free trial, even where you will finally have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get items like an iPhone direction app. The Business plan goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the greatest ways to market online, provided that you employ the best methods to improve your sales online as well. Ecwid is a slick system, with super simple implementation measures, making it perfect for the small business audience. Ecwid Html Template