Intro Ecwid I
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid I
Many options Intentionally make a closed system, which is tedious to maneuver away from as soon as you begin. However, with a platform named Ecwid, you no longer have to worry about it. Actually, the entire goal of the business, which started in 2009, is to quickly and quickly create an internet store system on your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
This increased my Attention, because I know the struggles that come along with trying to migrate sites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a chance to find an online store heading, and you don’t have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and include photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; instead, it’s designed to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid I
The Product operates by providing you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or societal media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new website. The primary attribute is that you can choose your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the system onto various other sites if you plan on selling elsewhere online. Manage all these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and all of these sales are represented onto the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what is happening with your orders and where they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Create your personalized email notifications
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in physical places too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of if or not a customer buys a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There’s a few methods you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite a while now). Ecwid I
If you’re located outside The US / UK, or want to work with another mobile device type, the good thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for programs, you will want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Basic plan, where attributes like discount vouchers and service are not available, and it merely lets you sell up to 10 products in two classes — but this could actually be adequate for some customers, and using it is a good way to try the system out.
But, A vital point to note about the free plan is that it isn’t great from an search engine optimization point of view — you need to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language versions of your store, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid I
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance from the box, so anyone wanting to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). The other main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms quite easily. Ecwid I
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key functionality, and the area on the right is used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, establishing shipping rates etc…but there isn’t anything here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to consult a lawyer on what to do); and even when your company is not based in the EU, then you still need to comply with the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that consent).
There does not seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to conduct biscuits Ecwid I
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time aside to set this up.
Setup and Layout
I really like The fact which you can run a web site without paying for anything. This makes the setup process that much simpler, since you just need to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for every platform that you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few fine photos and text. Once you obtain your store implemented on a website or social page it appears fairly sleek.
The layout Depends upon the theme you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they want to checkout.
Although many Sites are going to be cellular friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design thing which makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires you to attain out to individuals from all over the world, you are bound to stumble upon some clients who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Market
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Ecwid I
Some of the apps Can give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d normally need to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress websites, as you acquire access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and picture then save the merchandise for afterwards. Of course you could always open up the Powerful Options, however they different these for if you are all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to things like from stock merchandise tracking, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It is not always Easy to find an ecommerce platform that does not charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those plans they offer, which makes it desirable for any store that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your site. It’s pretty easy to employ these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their own transaction fees so you have to get ready for these.
It is rather Evident that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified service provider. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid I
What if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered from the Ecwid App store.
· You can’t alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free program like mad, and mention that many different platforms drag you into a free trial, even where you will eventually need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone management app. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it is actually more affordable than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to market online, as long as you implement the best methods to improve your earnings online too. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for your small business audience. Ecwid I