Background Ecwid Idea Board
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you want to attract on a new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Idea Board
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you get started. But with a platform called Ecwid, you do not have to worry about it. Actually, the whole aim of the business, which began in 2009, is to quickly and quickly create an online store system on your present websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This increased my Attention, since I know the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the US or Europe. Even businesses in developing countries have a chance to find an online store going, and you don’t even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is geared more towards people who already have a site and just wish to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all of the key stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Idea Board
The Product works by providing you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t need to begin a brand new website. The primary feature is that you can take your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several other websites if you anticipate selling elsewhere on the web. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a few sales and all of these earnings are represented on the back part of your website.
The system is Also made to integrate nicely with social networks, so that you may sell your items on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the delivery facet. With real time transport integrations you constantly know what is going on with your requests and where they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for selling round the planet
You get a Lot of promotional tools like coupons, discounts, and bulk pricing and more
Produce your personalized email notifications
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of whether or not a customer buys a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Idea Board
If you’re located outside That the US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for programs, you will want to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktop, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a fairly Basic plan, in which features such as discount vouchers and service are not available, and it only allows you to sell up to ten products in two classes — but this could actually be sufficient for some users, and using it is a good way to try out the system.
However, A key point to notice about the free program is the fact that it isn’t good from an SEO point of view — you need to be on a paid plan to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Idea Board
1 area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, you should not have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from this box, so anyone wishing to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only works if you’re selling goods from particular countries). The other main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is quite simple: it’s a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to allow you integrate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods such as Shopify offer a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Ecwid Idea Board
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the area on the right is used to display or edit related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up transport rates and so on…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR legislation, there are several legal measures that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a great idea to consult a lawyer about what to do); and even if your company isn’t located in the EU, then you still will need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that approval ).
There does not seem to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Idea Board
· Enables them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner in place which does all the above.
Now, out of the box at There isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, does not seem to provide the necessary performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which does provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time apart to set it up.
Installation and Design
I really enjoy The fact which you’re able to run a web site without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for every platform that you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, since it walks you through each website creation and integration measure with a few fine photos and text. Once you get your store implemented on a site or social page it looks fairly sleek.
The layout Depends upon the subject you’ve got on your website, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for clients when they want to market.
Though many Websites will be cellular friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients an opportunity to buy products from the cell interface.
The final Design thing that makes sense to mention is your language tool. Since running an online store generally requires you to reach out to people from throughout the world, you’re bound to stumble upon some clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their store performance easily. Ecwid Idea Board
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would typically have to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress websites, since you gain access to additional SEO plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you can always open the Powerful Options, but they different these for when you’re all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to talk to companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of trade fee with any of those plans they offer, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to implement one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their particular trade fees so you need to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified supplier. The business also states that every transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Idea Board
Imagine if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a store fast, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations offered in the Ecwid Program store.
· You can’t change merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is completely free. They market the free program like crazy, and mention that a number of different platforms drag you in free trial, even where you will finally need to pay.
This is where Ecwid stands out, and you can see the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone management app. The company program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than a lot of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to sell online, provided that you implement the best methods to enhance your sales online as well. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for your small business audience. Ecwid Idea Board